Saturday, March 10th @ 2:00 pm
Moderator: Heath Row Research Mgr, DoubleClick
Heath Row Research Mgr, DoubleClick
Ben Brown Founder, Consumating.com
George Oates Producer, Ludicorp
Thomas Vander Wal InfoCloud Solutions Inc
“Make a Mark and leave your impression online.”
sxswi2007 – official tag
“folksomy” “infocloud”
Flickr
9 million unique tags
No such thing as information architechgure. It’s like termites, structures built up and crumbled away over timeafdsasfd
• weather – big tag, lunar ecclipse
• events – the gates installation in NY
• news – paris riots
• learning – wildflowers tagging universal
• attraction – clusters form
• mimicry
• infection – doyourworst (funny faces) – yahoo research, world explorer tagging locations
• nerdy tagging – machine tagging geo lon/lat
Folksomy/Taxonomy machine tags in the overlap
Consumating (geek dating site) – comsumating.com
tags + standard dating portfolio
you tag you + other ppl tag you
show common tags between people, able to narrow matches between tags
releasing source soon
Vander Wal (tag research)
Social bookmarking – magnolia – beyond soc bookmarking sharing also chat/forum
public library tagging books by users
museum (steve.museum) tag collections different vocab
wine – cork’d
music – las.fm
travel – guardian, realtravel
Tag terms matter, tag structure matters – makes a difference
i.e. social.network social-network social_network socialnetwork
1,1,2,2 one person one tag 2 sites, design on delicious is different than design on magnolia
scaling # of ppl tagging x times tagged
A. personal use
B. serendipity (some usage)
C. powerful serach works and groups
D. mature system use for things
pivots and filters, most tags related tags subjects etc. (librarything)
RawSugar lets you narrow and chose tags
amazon tagging many item options, yes/no tag voting to refine your tagging
Tag Commons – trying to bring together
Questions
problem tags
no such thing as problem tags, just ppl who use them
want the buzz words and have tagging but what if you’re Kevin Federline?
Tagging Tags, RawSugar
Tagging into Corp Org
2 ppl lowest number to have tags effective.