Saturday, 10 March 2007 @ 17:00
Christopher Fahey Partner, Behavior
Liz Danzico Director, experience strategy, Daylife
Khoi Vinh Design Dir, The New York Times
Brant Louck Creative Dir Publications, World Wrestling Entertainment
- Do you design for yourself or for what you can know your audience likes?
- We generally deal with a much more narrow demographic.
- User personas: describing the entire person compared to only behaviour (use cases?)
- My criticisicm of this talk: What about assuming a rational agent approach? The assumption that every person makes decisions about how they spend their researces based upon intelligent reasons. As designers, we should attribute this rationality or we won’t be able to begin to understand decisions of the other.
- In pure, results-based design (magazine adverts) the design choices may be limited for the designer (e.g., the 60-point, all-cap header sells better).
- What about high-end products that undergo very little user-testing (e.g., iPods)?
- Is what designer’s consider bad design actually comfort design for the majority of the public?