Tuesday, 17 March 2009 at 5:00PM
Tuesday, 17 March 2009 at 5:00PM
Tuesday, 17 March 2009 at 5:00PM
Tuesday, 17 March 2009 at 3:30PM
Description: The Designing Change in America panel will discuss the Obama “brand”, it’s birth, it’s evolution, and it’s rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
The graphics were all very adhoc and the typeface was not set when the dudes on the panel came on board.
They represent the head of web and print respectively.
They were truly building an airplane in flight. They had to show via the web site that it was a primary sales tool for Obama.
They went to all caps to give the top a less bumpy: Gotham, Requiem and Liberation.
They had to modify Requium because they found the terminals to be too sharp. The “O” was made a more perfect circle to match the logo. They quickly opened up the logomark so that people could download them and print them and use them. The election cycle works as the Olympics of technology. Facebook was an instrumental.
[look for slides online]
Tuesday, 17 March 2009 at 2:00PM
Tuesday, 17 March 2009 at 11:30AM
Description: Nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms. The founder ofFarmsreach will share her vision for this web platform for local, sustainable food. We’ll discuss the evolution of Monterey Bay Aquarium’s Seafood Watch to mobile access, and the recent launch of their iPhone app. The advocacy work of the American Farmland Trust will be covered, including some surprises about SEM. We’ll share how the Sierra Club’s global warming social network Climate Crossroads is using food to engage users in a challenging issue.
They provide technical means for geographically matching businesses with local distributors so they can coordinated delivery and place orders online. They exploit the existing delivery routes the farmers already use or they connect the buyers to farmer’s markets for delivery. Basically, they want to align supply and demand to minimize the distance food moves. They are attempting to bring an offline community online. twitter: @farmsreach
No Farms No Food
There is a lot of people who are keenly interested in healthy, environmental food, but they don’t quite make the full loop connection to the farmer. This project attempts to connect this loop - trying to create a sustainable relationship for the farmers’ food. Strange fact: search traffic for farmer’s markets is more owned by Yahoo search than Google. There are demographic differences and perhaps a broadband difference in rural areas. His data shows that it is not affluent suburbia driving this, but rural and remote people.
This is project of the Sierra Club. 1.3 million members. This is a social network with an agenda to get people thinking and talking about climate change. Local food is the “gateway drug” to get people looking at the larger problem. Focused on the US, not international. The site is not heavily Sierra Club branded and it is in beta now. Two primary areas she focused upon: Actions and Recipes.
Monterey Bay Aquarium - Sustainable seafood movement
What fish should one choose? Half of our seafood comes from wild sea stocks and we are just depleting them left and right. It is esitmate that 1 in 4 animals die as bycatch. Estimate 90% of fish stocks gone by 2050 at current rates. Is fish farming the answer? It depends. Many fish farms feed their fish with wild stock. Saturation of antibiotics is a problem.
Seafood Watch: seafood guides in the form of pocket guides. AND an iPhone app. I downloaded it as he spoke. Very cool. They have used this app as a springboard toupdate their mobile apps. It is fully integrated into Google Maps. SeafoodWatch.org.
Weird fact: There is no comprehensive listing of farmer’s markets that is not proprietary. Wow.
All this will be on slideshare.
Monday, 16 March 2009 at 5:00PM
What tools do you use?
Budd: Talking directly to users to see how they go about doing what they do. Borsol: 1-on-1 interviews, heavy use of analytics and then surveys. Melton:
Budd: Eye-tracking is not need most of the time to figure out what is getting used and not used. It is usually quite obvious to see in the design.
There is an anti-focus group feeling permeating the panel. Budd notes that determining attitudes is a benefit of focus groups.
Those that don’t do user research and just design for themselves, but what they have going for them is that they are designing for a very specific group or person. In the case of Apple - Jobs or 37Signals - themselves. If you think you understand your users without research you run the risk of over or underestimation of your users. You may never try anything new because you get stuck in the rut of what you have always done. Apple’s research is actually that they build lots of prototypes. You cannot look at Apple and say that research is not necessary. Genius design is rare - most people need user research feedback.
Design, good designs do not come via epiphany most often, iteration and user feedback creates good design.
Remote testing: viewing via screen sharing or watching the user remotely. Bolt is writing a book about this [link]. It allows users to be in their natural habitat while they are shopping/perform whatever task being tested. Remote testing can be handy if you are developing for a remote audience in a remote market. They may have context pressures that would not indicate using a different demographic for testing (i.e., local to the designer).
Getting the team involved: Show the team what is not working. Silverback is a great tool for watching a user struggle with an interface, for example. It motivates the team to help real people. Then show the team a success from the decisions that were made based upon testing. It makes it real for the next iteration. People like numbers. Your research is giving you that so give them soundbite. Budd is a bit annoyed at having to bribe your design team to care. Hire different people, he says. He is a bit Bluesky, methinks. Me: There are many times that designers are not the only team members. Support people/staff that are part of the larger organization, for example.
Don’t ask permission to do your job. A good rule of thumb.
Quantitative vs. qualitative
How do we pay for it all?
There are a plethora of cheap and dirty tools out there: card sorts, Silverback, SurveyMonkey, etc.
Microsoft’s method when writing Age of Empires II called Right Methodology?
Monday, 16 March 2009 at 3:30PM
Monday, 16 March 2009 at 11:30AM
Summary: We’re doing *so darn much* with the Web platform these days, from cross-domain access mechanisms to new drawing and graphics tools. But in the end, we still have to deal with different web browsers. This discussion brings the leads from Mozilla (Firefox), Microsoft (IE), Google (Chrome) and Opera (Opera) together for yet another incendiary discussion about the future of the web.
Apple is not represented on the panel because they refuse to be on it. C’mon, Apple.
Wow, this panel has lots of cred. This panel is also a podcast. I will find it and link it here.
Google Chrome guy
They did not want to support there own rendering engine. They chose Webkit because of its focused simplicity and it is not an entire platform like Gecko.
Microsoft guy: What is going on with Silverlight?
Opera: If we want a bigger market to play in then standards need to be adopted. That is why Opera participates in so many standards working groups.
Wilson: The reason Microsoft pushed out their click-jacking and XSS security is that they felt they could not wait for an entire product cycle.
Chrome guy: security = privacy protection and computer protection. In Chrome, when a file uri is put in it launches an entirely new rendering engine to keep it walled off.
Isolating on domain boundaries is a sticky problem.
Hammering out standards has all teh elements of a Prisoner’s Dilemna.
Monday, 16 March 2009 at 10:00AM
Panel discussing methods for finding the best content on the web.
Gray uses Google Reader sharing as the source and syndicates from there initially.
PostRank looks pretty cool.
Whether you are trying to be found or find you start from the same place - a trusted source.
I think friendfeed’s subscriptions just experienced a huge boost.
I am mostly listening to this one. I will clean this up a bit later because I have coffee and yogurt that needs my attention.
Research Twine. What is it?
Check out son of a tweet
Twitter has quite an impact on thenumber of people who blog.
Marshall has a kickbutt, tricked out browser. He has greasemonkey place the top twitter results on top of his google results. To silo search, one can use CSE to search
Drag and drop zones Firefox add-on
Sunday, 15 March 2009 at 5:00PM
EFF is a legal firm with a technological arm and activism arm. Their goal is to create precedence to guide what we feel the law should be. They often view their job as updating what the law applies to in the digital age.
There is an ecology of groups like this now (consumer groups, network neutrality, ACLU, etc.).
The first place they see things going toward the evil end is where the start uppers have complete control and then they lose control over areas that they knew could be potential security/privacy issues. But after a buyout, for example, they no longer have control over that information. They have a terms of service diff generator that archives the evolution of a company’s terms of service. They were surprised at the frequency of the ToS changes. People lose interest in the changes becuase they change so much. This last change to Facebook’s ToS is an example of this. Geeks tend to be packrats and there is very little control over the archiving of all this information collection. They call this a honeypot. So when a buy occurs the use of that huge list of teenage phone numbers may become an issue. What is needed is a plan of how and why you are going to use that data. Weblogs becoming the tools of marketers if a lighter case of this. In Europe thre is a data retention requirement so governments can look back through it in the case of an incident. Many times these problems are caused by a mismatch in IP law and commonly accepeted online experience. There is all too often an undo deference to lawyers by developers. For example, Beacon was not meant to be evil and it had all the correct legal permissions, but it flopped horribly. Often there is a tension between the developers promise not to spam users and doing things “without notice”. Technically, there is nothing evil about changing your ToS so that you can perpetually change your ToS “without notice”, but users will notice and then it explodes. Lawyers just reading the privacy policies are not enough. It needs to be a conversation about what the engineers are doing with data and what the future holds.
Why are there not the equivalents of a track changes or diff displayed when a ToS is changes? Is there at least a bill of rights that can guide the creation of a ToS to replace copying and pasting from someone else?
Flickr sues the ToS to encompass the small possible legalese and then the rest is more human readable in their community guidelines. (”Don’t be creepy”)
An escape plan for your user’s data needs to be created early on. Everyone who wants to make money off this data will be against this idea. Flickr does a decent job of this. Privacy policies are descriptions of use and what data is collected. A problem arises when the extraction and deletion of a users data leaves a hole in the social web of a community that is ugly. By definition, social networks are not cleanly silo’d for easy extraction of one’s data. This is often discussed in terms of “ownership” of the data, but data does not work that way. We do not have the vocabulary to discuss this, yet. Many times the problem is people’s folk ideas of what IP rights they have or even that IP rules/law apply at all. They usually do not.
Bluehost and Zimbabwe activists: research this, bluehost boy.
Sunday, 15 March 2009 at 3:30PM
#sxswed is the hash tag for higher ed topics.
I really need to get on creating a brand style guide i even if it very short and sweet.
An interesting facet that was touched upon that I think could be its own forum is the location and structure of a school’s front-facing web teams. Are they located within marketing or within the IT group or both? Those two groups often have widely differing competencies and goals. What dependencies do these groups have and who are the gatekeepers to experimentation and change?
So many schools focusing on Facebook. I wonder if this will pan out as it seems the biggest growth area are middle-aged people like me. Perhaps, this will be good for non-traditional students.
The downturn in the economy may be the largest boon for software as a service because it will force the hand of those who have blocked hosted solutions.
Exploit the sponsored links in the GSA to advertise ITS services. (Best friggin idea of the session)
This session was streamed? http://www.ustream.tv/channel/higher-ed-presentations