Tag, You’re It
Heath Row (named after an airport???), Oates (Flickr), Brown, Vander Wal
Georgia Oates (Flickr):
• Should tags be emergent or centrally controlled
• Flickr has about 9 000 000 unique tags. 3 000 new photos every minute.
• Controlled tag sturctures can exist within an emergent cloud (e.g., wildflower tagging group)
• Clusters
• Infection: doyourworst
• inference: tag cloud example
• When tagging the aggregate define things unintentionally
• folksonomy :: machine tags :: taxonomy
•
Brown (Consumating):
• Unique tags have little value, but rare and shared tags become more valuable until it become too ubiquitous
• Consumating is releasing its source code in the next couple of months (Perl).
Vander Wal
• Magnolia
• Public libraries are opening up books to folksonomy to enhance their catalog
• Cork’d – wine website
• lastfm
• realtravel
• UK Guardian is tagging their resources
• With emergent tagging it is actually difficult to stem similar tags because the groups that grow around them are different (more zen than logic)
• Scaling and Functionality: as #taggers adn #tags grows a tag gevolves: personal use, serendipity, social tagging powerful, mature system that gives you aggregate data that you sould not have foreseen
• LibraryThing example
• RawSugar and Amazon
• tagcommons
• if you make the tag clouds public then you must accept the good with the bad.
• see rawsugar “facets” – groups tags by inferring stems in the emergent tags