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SXSW Notes » Blog Archive » The Battlefield Art of Design Triage
Information and Insights from Sessions at SXSW in Austin, TX

The Battlefield Art of Design Triage

Posted: March 13th, 2012 | Author: | Filed under: SXSW '12 | Comments Off on The Battlefield Art of Design Triage

Tuesday, March 13 – 5:00PM – 6:00PM
Angel Anderson Experience Dir Crispin Porter+Bogusky

We are constantly being asked to go faster and faster.

What is Triage?

  • "To sort" produce sorting
  • battlefield medics
  • Necessity is the mother of invention.
  • War provides many necessities.

Design Triage

  • Prioritization

    • Assess before treating – what are the products on your table?
    • Minor: walking wounded – low-impact projects that won’t be significantly affected whether you help them or not. (creating banner ads)
    • Delayed: Projects should be addressed, but don’t require immediate attention (proof of concept first).
    • Immediate: Projects that have significant impact and really matter.
    • Expectant: projects that are critically flawed and no amount of time and effort can save.
  • Selflessness

    • The product is the star – don’t think you are a genius designer. Don’t thin-slice. Don’t just jump right into wireframes.
    • Marketing is a team sport. Leads digital strategy and planning, collaborates in all phases, responsible for the vision, quality and performance of the work.
  • Mercy Killings

    • Some products just nee to be put out of their misery (this is hard to do).
    • Learn how to say no (like Steve Jobs).
    • How to say no:

      • Tell the truth.
      • Ask questions.
      • Tell stories.
      • Reflect Conflict.
      • Poison Pill (plant seeds for something to die).
      • Quit.
  • Scrappiness

    • Figure out how to turn no resources into something killer.
    • Determine Vision

      • What is it?
      • Who is it for and what’s their payoff?
      • Why are we creating it?
      • How does it work?
      • What re the risks?
    • Lean UX? Kaban?
  • Staying Human

    • Make sure you schedule rest.
    • Find flow in the chaos.
    • Use your lulls – when things quiet down, give attention to the delayed and minor projects.