Friday, 13 March 2009 at 3:30PM
Presenter: Paul Annett - Clearleft Ltd
Basically, this presentation focused on the power of Easter eggs in design and their power to please users. When people see the existence of something hidden or the trick of the trick, they want to share with everyone. He gives the example of a YouTube vid he posted. That is a secret to web design - adding clever bits to design. They made Silverback and the meme over the faux parallax is an example of this.
Other examples:
- The arrow created by the negative space in the FedEx logo.
- Toblerone logo bear.
- Truce vodka and other ambigram logos.
- British show: Trick or Treat.
- Innocent smoothies box bottom.
- Apple’s Mighty Mouse projection.
- about:mozilla in the address bar of Firefox - the story unfolds in each version from the fictional Book of Mozilla. [Look for the entire story]
- Flickr “ho ho ho” tags that put hats and beards on flickr photos around Xmas.
- Google moon shows cheese when you zoom in too close.
- d.construct web site
- Kyan media: little worm at the bottom is link that reveal more information
- Modernista - is not a page as much as a parasite on other pages. It offers meta-navigation and overlays upon other pages.
- Skittles (copy of the Modernista idea)
- Trailer for My Bloody Valentine is a great use of transparency. They make a fake browser.
- Able (agency)
- Zen Garden diver
- We Bleed design
- David emory’s site david emory online. Cool because the content is always immediately below the fold. Strange info design but cool technically.
- de-online.co.uk/archive/
- Breaking things in the browser: Wario on Wii, Apple’s iPod ad on Yahoo games and this Dutch HEMA web ad.
- http://twequency.com/ has a nice parallax cloud background
Kano model of customer satisfaction: [if I find Paul Annett's slides, I will put the graphic here. Until then, feed on this.]
It is often up to designer to create the excitement needs. This that cause excitement this year will be performance or basic in the future.
“It is not enough that we build products that function, that are understandable and usable - we als need to build products that bring joy and excitement, pleasure and fun, and yes, beauty, to people’s lives.” - Don Norman
Other references made during presentation:
- http://delicious.com/paulannett/sxsw09
- youtube.com/nicepaul
- clearleft.com/slides/paul/sxsw09 (link does not work)