Saturday, 14 March 2009 at 5:00PM
Presenters:
- Henry Copeland - Blogads.com
- Zadi Diaz - EPIC FU
- Jeff Jarvis - What Would Google Do?
- Michael Monello - Campfire
- Sara Smith - Wonkette
This session is mostly for fun and some of the following is PG-13 (or R). Read on with that in mind. The meat of it was a conversation of advertising and branding in social media.
Round #1: Everybody’s doing it
- WINNER: Twitter - Matt Bacak
- Viral Tweets Twitter software
- Metro Ford of Schenetady
- Constellation Energy’s Linking Policy
Round #2: Revenge of the Blogosphere I
- Hasbro/Mattel forcing Scrabulous down and not replacing it with anything that works.
- Skittles Twitter campaign
- WINNER: KFC blog game to “kill the chicken”
- “Joe the Plumber” signs
Make you own ‘Joe the Plumber sign, watch it get rejected
Round #3: Revenge of the Blogosphere II
- OVERALL WINNER: Belkin - Mike Bayer offered to pay people to positively review Belkin products online
- The Whopper Sacrifice - Facebook friends get dropped to get a Whopper. BK views it as a success, but FB dropped it after 200,000 friends got dropped.
- Motorola Krave on gadget blogs - astroturfing
- Rebuild the Party: A Plan for the Future
Unmoderated site for suggestions to respark the GOP. Biggest suggestions: “Truck Nutz for all!”, “Hire for Ninjas”, etc. - Pizza Hut campaign
Is it true that if people are talking about your product that this is an automatic win? This is what many persons in advertising like to say. No. Unmoderated, racist comments associated with your site/product, for example, are not what a company wants. going edgy within social media to create an image can backfire.
When social media advertising is done well it does not barge into your space - especially a friend-space.