Categories
SXSW '08

Version Control: No More Save As…

Sunday, 15 March 2009 at 10:00AM
Presenters:

Gist of this is how version control is becoming more easily integrated into individual and team work. A good understanding and trust of version control gives one the courage to be ambitious with confidence.

They proceed to do some introductory stuff:  update, status and commit.

Time Machine != source control. Me: it does, however, handle simply 80% of the problems an individual designer may encounter.

Xcode has a very cool FileMerge UI that kicks ass on diff.

Cornerstone (http://www.zennaware.com/cornerstone/)

Versions (http://www.versionsapp.com/)

Beanstalk - free hosted SVN

Git

Mercurial (Hg)
Put binaries in the repos. Guarantees exact same compiled file on rollback. Easily deploy multiple versions of the file.
Cross-repository development:  using differing version control systems. Currently, there is not a simple solution to this. It is best to use the same one.
Switching:  ease of use, security (is it easy to backup?), cost effective, reporting!, the community
Matt Mullenweg, as an example, is now making a live commit to wordpress.com typing “Matt waz here”. They are running 300-400 servers.
matt-deploy
They use trac which has looked cool and I should figure it out. Matt committed, as a test, 510 GB of photos. He puts all his personal files into Subversion. Caveat:  Subversion is not a backup.
There are many hosted version control providers that offer very fast setup and handle all the server-side crap.
Matt complaints vs. branching:  People marching down different branches slowed development. It is good for a giant rewrite, but when headed toward a common goal (bug fixes) it slows development.
Caching problem with rollbacks or deploys:  rollbacks are more of a problem with agressive caching because of the timestamp differential.
Very cool:  http://codex.wordpress.org/Installing/Updating_WordPress_with_Subversion
Matt has placed an Easter egg in WP. To do so, he had to hack Subversion so it halted the email lists, etc. I am sure hundreds of people will be poring over the code for this now.
Most web servers do not automatically protect svn directories so do this manually.
Categories
SXSW '09

Edupunk: Open Source Education

Sunday, March 15th at 10:00 AM
Presenters:
Dave Lester – Center for History & New Media
Jim Groom – University of Mary Washington
Gardner Campbell – Baylor University
Stephen Downes – National Research Council Canada
Barbara Ganley – Digital Explorations

The panel started out with a bit of a cheesy video representing themselves(?)

Edupunk brings 70’s rock band attitude to education, and LMS (learning management system).

Learning management systems are "oppressive." Schools started getting on the web in the 90’s and didn’t want to get caught without content online. The tools that came around weren’t very good. Schools basically shoveled content online. Currently, schools are extremely reliant on these systems. The interactions aren’t there any more.

As a system, edupunk came out of these systems being just a transactional system, and not like standard education. We need to figure out other ways that learning takes place and think outside of the system.

An LMS ensures a power of authority, and the internet isn’t like that – its more free form. An edupunk system should be more free, more open, not locked into one of these confining systems. It should be a communal act around the internet and sharing resources, not locked into the confines of a LMS.

Students are only able to use these official tools. Students need to think about themselves as learners going down the road.

Do we need institutions? Do we need an official system? Do we need twitter? Facebook? How much is it about simply being online sharing information?

There is a tendency to go to a common source and think they’ll solve all their problems, but surprise that they’re selling data or information to their own benefit. Learning should be done on their own, and be inclined to do this.

School-
What other social institution is positioned to bring people together to talk about the greater public good. What exactly is the public good? Can it even be defined?

These social tools aren’t an improvement to our society, but a challenge. It should be viewed as an opportunity to look at it as a what it means to be educated. Technology is a way to control people, as well as a way to liberate.

How do we access the things that define us (culture)?
The damage is being done by MPAA and RIAA in miseducating on accessing and downloading culture. This destroys the pool of content (culture) available.

The library needs to evolve into a place that is about self-learning. The "tools" aren’t necessarily evil, but the layers of bureaucracy are what needs to be removed. Change the structure of learning outside the classroom model. One of the things that we don’t do in higher ed, is anchoring the work done there beyond the walls. Getting students out there interacting/learning with people beyond your own age (in schools). We need to connect community to community and augment the standard learning space outside the simple menu currently offered in education. Can this corporate education entity change now?

Is the google books deal a deal with the devil? Do libraries become corporate controlled? Are libraries changing from the open space for meeting that they used to be? Is it moving online?

How do you justify charging a huge tuition (everyone going up) when there is a giant collection of open source courses out there? The conversation needs to start/finish on how we meet our human potential. For some it’s about meeting that potential, for some it’s about getting a job. A total open course, where anyone can take it, anywhere in the world, and get credit if they want it, from whatever institution that wants to offer it.

This panel wasn’t much about open source technology in education, but more about what is the idea of education. Some of the panelists had different ideas about what it is/was or should be (to the point of a small argument). Many of the arguments were about the structure or "corporate" structure of education, and that being "bad." I think in an idea world, everyone would want to learn on their own, and educational material for them to do that would be available everywhere, and in any form. Unfortunately, that isn’t very realistic. I agree that the "corporate" structure of education probably isn’t the best, but without that, I don’t think any structure would exist, which I think it needs to. In an idea world, this open available education everywhere would work, but we are very far from that scenario.

UPDATE: I guess this rocking the system to be this utopian education system is the edupunk. This wasn’t clear until the end where a panelist talked about having to start their own multiuser blog hosted outside the institution .edu domain. It was quicker and easier to do that "edupunk" instead of doing it the official way through the edu.

Categories
SXSW '08

Suxorz ‘09: The Ten Worst Social Media Campaigns

Saturday, 14 March 2009 at 5:00PM
Presenters:

This session is mostly for fun and some of the following is PG-13 (or R). Read on with that in mind. The meat of it was a conversation of advertising and branding in social media.

Round #1:  Everybody’s doing it

Round #2:  Revenge of the Blogosphere I
Round #3:  Revenge of the Blogosphere II

Is it true that if people are talking about your product that this is an automatic win? This is what many persons in advertising like to say. No. Unmoderated, racist comments associated with your site/product, for example, are not what a company wants. going edgy within social media to create an image can backfire.

When social media advertising is done well it does not barge into your space - especially a friend-space.

Categories
SXSW '08

HOWTO: 149 Surprising Ways to Turbocharge Your Blog with Credibility

Saturday, 14 March 2009 at 3:30PM
Presenters:  Merlin Mann and John Gruber

Of course, the title of this session is farcical, but it is what they talked about tangentially.

Their assumptions: all of you make things and all of you want to become better and you want respect and credibility of others.

Walt Disney: “We don’t make movies to make money. we make money to make more movies.”

Topic (or Obsession) times Voice:  both are needed.

Whatever your topic, try to figure out how to be better at it than 80% of the rest of the world. Pick your obsession and focus on it to make it have a voice. Think about that person you wish to write for.

Don’t try to be another,  unique personality that has been successful. Know what your audience wants, copy the right things from the playbook of others. [Gruber ref to 37signals]

Read @comcast on search.twitter.com for a laugh.

The long-term gains are bring awesome at what you do.

You need a high tolerance for the ambiguity and uncertainty of the results of creating your content. Human attention is valuable and limited.

Tell people what happened, what it means and your opinion.

Give stuff away…. [quote from Mann here]

Don’t do something that initially seems profitable but may screw up whether people like you or not. Don’t make money and crush the bunny.

Don’t become too obsessed with the thing you want to make money on.

Once again, Mann pushes Stephen King’s book, On Writing. I must read that sometime.

Categories
Saturday SXSW '09

Suxorz ’09: The Ten Worst Social Media Campaigns

Saturday, March 14th at 05:00 PM
Presenters:
Henry Copeland – Blogads.com
Zadi Diaz – EPIC FU
Jeff Jarvis – What Would Google Do?
Michael Monello – Campfire
Sara Smith – Wonkette

1. Everybody’s doing it

2. Revenge of the Blogosphere

  • Hasbro Mattel vs. Scrabulous – the product they replaced it with was/is horrible
  • Skittles Twitter Campaign – homepage redirect to twitter/flickr/youtube, inappropriate comments posted. Site stolen from Modernista.
  • KFC Fired Blogger – kfcnation, has a game to kill the chicken. Blogger fired for sexual issues then documented on KFC property.*
  • “Joe the Plumber” Signs – make your own joe the plumber sign. “I am “so horny for” the “nude body of mccain” don’t tax me for working hard. Some of the sign suggestions were inappropriate.

3.  Revenge of the Blogosphere II

  • Belkin – Mike Bayer at Belkin went to Amazon Turk and posted an offer to pay 65 cents to positively review Belkin products. “Perfect storm of sleaze and stupidity”*
  • The Whopper Sacrifice in Facebook – ditch your facebook friends to get a free whopper. People got ditched for a hamburger.
  • Motorola Krave on Gadget Blogs – paid people to go to gadget blogs and astroturf – but they are transparent about it.
  • Rebuild the Party – Truck Nutz for all! Republican suggestion (digg-like) site for how to rebuild the party. There was no moderator for the suggestions.
  • Knocked Out of Pizza Place – Pizza Hut sponsored video for people to order pizza
  • delivered at another pizza place.

* Round Winners

Grand Prize Winner

  • Belkin fake reviews

Questions:
Good social media marketing out there?
Boost Mobile
Digg and Kevin Rose
People who aren’t doing campaigns, but just using it well (@comcastcares)
My Starbucks Idea, suggestions and voting

How do you determine is something sucks?
People who pollute, or willfully act dumb or sleazy

“If people are talking about it, it works” is not always true.

You have to advertise because your product is bad – you should shoot for your product to be your ad, and your customers should advertise your product because they like it.

Ads are a necessary evil, in some cases social chatter works, for some it doesn’t.

Categories
SXSW '09

HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!

Saturday, March 14th at 03:30 PM
Presenters:
John Gruber – Daring Fireball
Merlin Mann – You Look Nice Today

If you’ve ever heard either Merlin Mann or John Gruber speak before (or listened to a podcast where they’re featured), you know they’re presentation (is hilarious!) but hard to take notes on.

There are no economic indicators for this ultimately.

  • not what you should make
  • or how to make it
  • or what goals should be

Assume all of you "make" things, and care about certain topics (obsession). It matters to you to have credibility and respect of people you admire. You would NOT mind making a bit of money – going beyond self-improvement aspects.

Walt Disney: "We don’t make movies to make money, we make money to make more movies."

You shouldn’t care what people think – it’s about what you want to say, and how you want to say it, to who you want to say it to.

Topic x Voice or Obsessions x Voice
Best non-fiction comes from someone who couldn’t stop obsessing/thinking about a certain topic.
How do you become the go-to person for whatever topic you want.
Try to be better at YOUR topic than more than 80% of the world.

You want to write topics about things you’re obsessed with like they’re going to be in the New Yorker. They write in a way that details the little things so well. Have a goal out there that is outside your reach to shoot for.

Don’t think about "this will get me some sort of link" vs. is this good? Will so-and-so think this is great? Figure out who the faces behind your computer that you write for are.

On Writing by Steven King – Term: ideal reader. Who is your ideal reader? Make your stuff for that person.

Daringfireball was just an idea to do something this "thing." Started in 2002, and still thinking now how this needs to be done. Gruber wishes there was another site by the alternate him out there. That is who he writes for. There are no comments on daringfireball because Gruber wants to own the entire site, and not being taken over by a funny comment or someone else.

Don’t emulate the success of other people. Those people already exist. They are in their position because what they put together worked at that point in time. You want to find an audience. Our instincts tell us that we should make something that we already know works. You cannot recreate the context/timing of a moment when everything happened. You cannot recreate other people’s successes.

When you try to re-purpose something, are you copying the right thing? The right part? The thing that’s worth copying is the attitude they had when they created it.

It is NOT easy to make money on the Internet with this. The long term gains are not pageviews and money, but the value of loving what you do and being THAT person is much higher. Human attention is valuable and limited. Many things are better than getting money.

"Don’t have blog about Star Wars, but a blog about Jawas, or that one single Jawa in one scene." Your voice is much louder and you become the go-to guy for that one thing.

Don’t be scared to give stuff away, and let people figure out why you’re awesome. Don’t be worried about running out of that stuff. Do not try to control the way people see your content.

Don’t become too obsessed with the thing you’re determined to make money on.

Don’t do stuff that seems profitable but potentially messes up the stuff you give away for free.

Always come out just trying to work really hard and connect with the people you really admire and respect.

Categories
SXSW '08

Opening Remarks (Tony Hsieh – Zappos.com)

Saturday, 14 March 2009 at 2:00PM
Tony Hsieh - Zappos.com

He looks way young.

He started out with his own homegrown pizza business in university. Then founded LinkExchange and sold it to Microsoft ($265 million). He learned al lot of leassons about company culture with LinkExchange. When sold it had about 100 employees and he dreaded going into work. This forged much of the mission of Zappos. Now they have 1400 employees in Las Vegas. They look to Virgin as an example of diversifying and maintaining service.

About 75% of their customers are repeat customers. They use what would be marketing money and sink it into customer service. They recently surpassed $1 billion in sales.

What is customer service? Contact info is explicitly listed at the top of every page. They rely heavily upon the phone as a way to communicate their brand with the customer. Of course, their free shipping and return policy.

They only advertise what they physically have in their warehouse. They used to advertise what the manufacturers said they had the their warehouses, but this delayed shipping and was not always accurate.This shaves 25% off sales in the short run.

They always upgrade shipping so the customer gets a Wow! effect. This is very expensive for them, but they view it as part of their word-of-mouth marketing.

They will direct customers to competitor sites if the competitor offers a better deal. Strangely, that solidifies brand loyalty. This also happens over the phone so it is personal and the customer remembers this experiences.

They tell their reps that they can spend as much time as they want on the phone with customers.

Great customer service is a byproduct of great company culture. They have a two-level interview process:  one for the job fit and one by HR for company culture fit. New employees need to pass both and either can be a basis for firing. Really?

They have training that involves doing a wide variety of jobs within the comany. They offer people $2000 to leave during training. This gets them people who really want to stay. The people who did not take the offer are people that have to commit and engage with the company.

They have a CultureBook in which all the employees write down why they work at Zappos. they make this available to all new employees.

Twitter is used extensively. They offer Twitter training to new employees and they use it for internal networking and it bonds co-workers. http://twitter.zappos.com/

The brand is created by the company culture and they are converging. Branding may lag a bit, but transparency directly links the culture to the branding.

Example: Woman accidentally left $150 in a returned wallet. She received a letter from the warehouse worker who found it returning it. This is a result of good company culture. Rather than spending gobs of money for surveillance of employees, put the money into the hiring process and let things take care of themselves.

They wish to won the 3 C’s:  Clothing, Customer service and Culture

“People may not remember exactly what you did, but they will remember how you made them feel.”

Zappos Core values

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun in a little Weirdness
  4. Be Adventurous, Creative and Open-minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships with Communication
  7. Build a Positive Team and Family Spirit
  8. Do More with Less
  9. Be Passionate and Determined
  10. Be Humble

Steps for building a brand that matters:

  1. Decide if you are trying to build a long-term and sustainable brand
  2. Figure out your values and culture
    Do this early on when you are small. What are your core values and alignment and then live the brand. (I know this sound hokey) They try to have every employee know these core values. Example:  When reporters visit, any person can be the company’s spokesperson.
  3. Commit to Transparency
    twitter.zappos.com; newsletter: askanything; zapposinsights.com
  4. Vision
    “Whatever you are thing, think bigger.” Idea:  If you follow the vision instead of the money then the money will follow.
  5. Build Relationships
    This is not networking. Be interested
  6. Build Your Team
    “If you want to go quickly, go alone. If you want to go far, go together.” - Al Gore
  7. Think Long Term
    Repeat customers. This is not an overnight success story.

Happiness: People are generally very bad at predicting what will bring them sustained, long-term happiness. What if you spent a portion of your time learning the scince of happiness.

  • Perceived control
  • Perceived progress
  • Connectedness
  • Vision/meaning - being a part of something greater than yourself

Three stages of happiness:

  • Pleasure - temporal stimulus
  • Engagement - get lost in what you enjoy
  • Meaning - higher purpose

Slides: http://www.slideshare.net/zappos/zappos-sxsw-31409

Misc. references made:

Categories
SXSW '09

Opening Remarks (Zappos.com)

Saturday, March 14th at 02:00 PM
Presenter: Tony Hsieh – Zappos.com

At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.

What lead Tony to Zappos.com –

  • Pizza. Ran a pizza business. Had a friend (monster) who would buy pizza and then take them upstairs to sell by the slice (current company CFO)
  • LinkExchange sold to MS in 1998. Customer culture was not good.
  • Investment fund that included zappos.com – eventually moved to the company full time.

Customer service is the most important thing for zappos.com. 70% of orders are from repeat customers. Put marketing into customer service to have people come back instead of traditional marketing.

What customer service?

  • 24/7 1-800 number listed on every page (the telephone is a branding device – doing what is right for the customer)
  • Free shipping both ways
  • Free 365 day return policy
  • Sometimes customers are directed to competitors web sites, if something is not in stock.
  • Will only show items on the site that are present in the warehouse – no back ordered items.
  • Loyal customers get surprise upgrades to overnight shipping.
  • Telephone Call Centers – No scripts, No call time (spend as much time w/the customer as needed to build the brand)
  • Warehouse run 24/7

Customers service is NOT #1 priority – #1 priority is company culture.

  • Two sets of interviews – 1 is experience – 2 is culture fit. They will not be hired if someone doesn’t do both. Performance reviews are on culture and company values.
  • Everyone goes through the same training top to bottom. You work your way through phone and warehouse regardless of your job.
  • After training, you get an offer – paid for training time plus $2000 if you leave right now. This filters out people who are just there for a paycheck, and don’t’t really want to be part of the company.
  • The biggest benefit is from people who don’t take the offer. They need to think about whether they really want to be there. It gives them an opportunity to pause and actually think about whether or not they WANT to be there.
  • Culture Book: All employees write a few comments about what Zappos means to them. It is given to perspective employees.
  • Twitter is used across the company (twitter class). It’s up to them if they want to use it. It’s a good way to keep up the company culture and communicate with each other. They see each other as people and not just coworkers. They actually get to know each other better.
  • twitter.zappos.com (you can follow employees)

The culture is extremely important, and will eventually converge with the brand. Thinking about airline industry, generally thought to have bad customer service. That is their brand because of the culture.

A woman bought a wallet, and returned it – leaving $150 in it. A warehouse worker sent a note back to her letting her know the money was found. The customer service culture came through. It could have been handled differently (cameras searches etc). But the investment was put into the training/hiring process and ensuring the culture which is better.

Three C’s Clothing, Customer Service, Culture they want to be known for.

  1. They sell clothing/shoes (Clothing)
  2. Experience the customer service (Customer Service)
  3. The culture drives all this (Culture)

Zappos is about delivering happiness (to customers and/or employees)

What is culture?
Committable Core Values

  1. deliver Wow through service
  2. embrace and drive change
  3. create fun and a little weirdness
  4. be adventurous, creative and open-minded
  5. pursue growth and learning
  6. build open and honest relationships with communications
  7. build a positive team and family spirit
  8. do more with less
  9. be passionate and determined
  10. be humble

“That’s great for Zappos but it would never work at my company.”
It doesn’t matter what your core values are… as long as you commit to them
-get everyone moving in the same direction

7 steps for building a brand that matters

  1. Decide!
    If you are building a brand, and that is your commitment, you need to decide early and have patience
  2. Figure out values & culture
    Figure it out early, and do it sooner rather than later.
    What are your personal core values?
    What are the company’s core values?
    The most important thing is alignment.
  3. Commit to transparency
    Be real and you have nothing to fear (use your best judgment).
    twitter.zappos.com
    Zappos provides an “Ask Anything” email newsletter – they can ask anything (literally) and answers are published in a monthly newsletter.
    Tours are totally open to anyone to observe, or zapposinsights.com to answer questions.
  4. Vision
    Whatever you’re thinking, think bigger.
    Zappos went beyond shoes (or profits) and started being about customer service
    “Chase the vision and not the money” (the money will follow)
    What is the larger vision of greater purpose beyond money or profits?
    Motivation vs. Inspiration
  5. Build Relationships (not networking!)
    Be interested rather than trying to be interesting.
  6. Build your team
    “If you want to go quickly, go alone, if you want to go far, go together.”
  7. Think long term
    There is no “get rich quick” formula. It isn’t an overnight success.

What is your goal in life?

Find out, and keep asking “why.” It all boils down to a single answer… happiness. People are very bad about predicting what will bring them sustained happiness. There is true science behind this (just like behind many aspects of business).

What if you spent time researching the science of happiness? Is there a shortcut?
Frameworks:

  • Perceived control,
  • Perceived progress
  • Connectedness
  • Vision/Meaning

Maslow’s Hierarchy (book: Peak) – getting an employee to think of their work from job to career to calling (happy).

3 types of Happiness:

  • Rock Star Happiness (hard to maintain)
  • Flow (engagement time flies)
  • Meaning/Higher Purpose (being part of something bigger than yourself)

Books Recommendations:

What percent of your time do you want to spend learning about the science of happiness? What is your company’s higher purpose? What is your higher purpose? It’s not about selling shoes, it’s about customer service – making customers (or yourself) happy.

Presentation Slides:

Full Audio of Presentation:
Opening Remarks mp3

More Notes:
Webteacher.ws
Mediahunter.com.au
Mirificampress.com
Jaygoldman.com
Bfgcom.com

Categories
SXSW '08

Change v2 (Lawrence Lessig)

Saturday, 14 March 2009 at 11:30AM
Presenter:  Lawrence Lessig - Stanford Law School

This talk is about Trust. It is very difficult to take notes on Lawrence Lessig’s talks. That is and remains to be why I have not pursued my law degree at Stanford. He is brilliant to just listen to and watch. Here is his talk taken from another presentation recording. If/when the SXSW version becomes available, I will replace it.

Following is my feeble attempt to take notes and then I gave up. The video has it all.

Lonely Planet and Wikipedia do not accept money. Why? It is not that money = false, but that money = mistrust.

Example:  Huge trust gap between doctors and parents who refuse to vaccinate their children. Money breeds doubts and mistrust.

context > doubts > deadly meme

“classic tobacco science” - corrupted science conspiracy theory that is rooted in mistrust

Money poisons trust because it appears to introduce an improper dependence or reason that trumps reason.

Bad government decisions are based upon this dependency.

This talk is difficult to take notes on. I am just going to listen and make the slides available.

Problem is not big gov or deregulation, but the cost of the loss of trust.

The solution he advocates to break the cycle of money’s influence:  citizen funding of congress ONLY. strike4change.org

Al Gore TEDTalk on the “democracy crisis”

This problem of mistrust created by the government’s dependency upon improper money should be addressed like an alcohol intervention - the alcoholism is the problem that creates other problems.

References made during his talk:

Categories
SXSW '08

How Not To FAIL At Web Services

Saturday - 14 March 2009 at 10:00AM
Presenter:  Gregg Pollack - Rails Envy

This was an interesting talk about creating RESTful apps and the grammar of web apps. It was very interesting and gave me some things to research. I am not a developer in Rails or Python all the time. I do PHP - barely.

What does RESTful mean:

  • Common resources (nouns)
  • All resources need to be addressable
  • Standard methods of interaction
  • Protocol which is
  • Client/server
  • Stateless
  • Cached
  • Layered

URI are the nouns.

SQL:  select, create, update, delete

REST:  get post, put., delete

The web does not support the put and delete

[rails example]

open social

xrds: defines the names of resources for open social

Slides and links:  http://railsenvy.com/sxsw/

book:  RESTful web services by Leonard Richardson and Sam Ruby