Category: General

There were a couple of places Microsoft had placed two of their surface tables around SXSW. In one area, it was the default interface that just lets you play. In another area, they had a demo going of how the product is being used in different venues. It has been installed in some hotels in Vegas where you can oder room service. The most interesting demo was the product’s installation in BMW dealerships. There was a special app in Surface that walks through customizing a car. There are swatches of actually colors and tectures for the outside and inside of the car. It’s a really great concept, and much more interactive than simply picking the packages of you car on a standard computer and monitor.