{"id":159,"date":"2008-03-10T10:01:55","date_gmt":"2008-03-10T16:01:55","guid":{"rendered":"http:\/\/www.regnskygge.net\/?p=87"},"modified":"2008-03-10T10:01:55","modified_gmt":"2008-03-10T16:01:55","slug":"sxsw2008-notes-the-science-of-designing-interactions","status":"publish","type":"post","link":"https:\/\/techory.com\/sxsw\/?p=159","title":{"rendered":"SXSW2008 notes – The Science of Designing Interactions"},"content":{"rendered":"
\n

Sunday, 9 March 2008 - 10:00AM<\/span><\/h4>\n

Abstract:
\nIn this highly interactive session, the panelists will work together with the audience to co-create the next generation of metrics for engagement and interaction. We start with fun paradoxes of user behavior, exposing the systematic irrationalities of human decision making, and show their fundamental impact on designing interactions and incentives. We then present metrics and methodologies used by companies to engage and entice users to contribute data through interactions with the site (e.g., Amazon.com) and with each other (e.g., Facebook):<\/p>\n

. Create strong and weak virality: Leverage the latest insights into viral engagement and corresponding metrics;
\n. Model users in a scientific way: Do wild experiments and learn fast from results;
\n. Engineer for feedback: Nail the incentives and interactions for both implicitly captured and explicitly expressed feedback.<\/p>\n

This session is about co-creation. We provide the framework and start you off, and you provide the fuel to take the group to areas where nobody has been before. Please contribute your examples, and let us co-create the key ingredients for the next generation of relevant metrics for engagement and interaction that will help you reach your goal of getting passionate users.<\/p>\n

Andreas Weigend<\/a> - Principal, People & Data [blog<\/a>]
\nMing Yeow Ng - Discoverio<\/a> <\/p><\/blockquote>\n

[link to the presentation? - these notes are still very raw]<\/p>\n

1. focus on designing interaction )people
\n2 build experiment and measeure
\n3 Give uer metrics of user standing
\nhelp user to decide
\neconomic framework<\/p>\n

From participation to interaction<\/p>\n

What type of interactions are you building today?<\/p>\n

Early metrics came from print analogies (e.g., copies shipped), but they do not measure engagement very well.<\/p>\n

metric must be for users to enhance interaction. they want to measure themselves\/progress\/evaluations. all of them must be positive. example: Yelp<\/p>\n

This talk is going to cause some heated discussion<\/p>\n

LinkedIn’s concept of completeness is a way to get people to want to interact.<\/p>\n

GetSatisfaction.com
\nsee NYT article - On the Internet, Everyone Can Hear you Complain
\nreciprocity has a lot of power for people - if you make reciprocity lightweight then it will happen. this applies to rating, evaluating, buying, etc.<\/p>\n

mybloglog<\/p>\n

risks:
\nTwitter succeeded because it allowed us to do what we wanted to do all along (tell the world what we are up to) without pissing everyone off.<\/p>\n

a heavyweight commitment can actually pull people toward the light interaction rather than the null interaction. (Zoosk)<\/p>\n

Problem: Those people who want always want to get attention from those who have. Creating currencies carves out time for the have nots if they save up.
\nexample: ebay reputation system<\/p>\n

Xobni: currency-based mail communication<\/p>\n

discovery is the new cocaine - it is addictive<\/p>\n

Etsy - check out how they allow you to explore\/discover
\nDigg - user-ased vs. homepage discovery<\/p>\n

Apache Social Network<\/p>\n

Facebook strength: allowing adhoc conversation to happen about anything<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday, 9 March 2008 – 10:00AM
\nAbstract:
\nIn this highly interactive session, the panelists will work together with the audience to co-create the next generation of metrics for engagement and interaction. We start with fun paradoxes of user behavior, exposing the systematic irrationalities of human decision making, and show their fundamental impact on designing interactions and incentives. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/159"}],"collection":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159"}],"version-history":[{"count":0,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/159\/revisions"}],"wp:attachment":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}