{"id":146,"date":"2008-03-09T17:24:32","date_gmt":"2008-03-09T23:24:32","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=146"},"modified":"2008-03-12T12:22:18","modified_gmt":"2008-03-12T18:22:18","slug":"mobile-20-why-the-third-screen-is-taking-center-stage","status":"publish","type":"post","link":"https:\/\/techory.com\/sxsw\/?p=146","title":{"rendered":"Mobile 2.0 – Why the Third Screen is Taking Center Stage"},"content":{"rendered":"

Sunday, March 9th 5:00 pm – 6:00 pm<\/p>\n

John SanGiovanni<\/a> – ZenZui Inc.<\/p>\n

This session was a Core Conversation sessions which means you and a bunch of people sit around a table and discuss a topic with a moderator. This setup can be good and bad based on who is sitting around the table and how much they try to talk. For the most part, this session was good.<\/p>\n

Our moderator from ZenZui was good. He threw out a few questions… and we discussed.<\/p>\n

What are some things you hate about your phone?
\n<\/strong>Battery life – all other area of this technology have progressed, but battery life is the thing holding things back.
\nWhere to recycle phone – recycling your phone should be easier – you can now get an envelope to send in your phone to be recycled.
\nFlash on a phone – is Flash a really a viable mobile platform? Will it get larger or will standard web standards take over SVG etc.?
\nA big problem is getting people making content for mobile platforms to think about Information Architecture for the small screen or mobile platform.<\/p>\n

How do we market to Mobile?
\nCreate ringtones or mobile content that is useful for the brand universe (use of Myxter.com<\/a> to distribute – provide API)<\/p>\n

Location-based is the new thing (google maps). The way this works is by fingerprinting wifi signals in an area with GPS information associated. So, based on wifi strength – google maps knows generally where you are.
\nCool App: Location-based tasked. So, when you were near the supermarket a task would let you know to buy milk.<\/p>\n

Some good sites:
\nPinger – will send voicemail to people
\nJot – txt to speech
\nSemapedia.org – those crazy barcode things that you read with your phone to associate real to virtual (more info)<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday, March 9th 5:00 pm – 6:00 pm John SanGiovanni – ZenZui Inc. This session was a Core Conversation sessions which means you and a bunch of people sit around a table and discuss a topic with a moderator. This setup can be good and bad based on who is sitting around the table and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,11],"tags":[],"_links":{"self":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/146"}],"collection":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146"}],"version-history":[{"count":0,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}