{"id":145,"date":"2008-03-10T05:28:58","date_gmt":"2008-03-10T11:28:58","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=145"},"modified":"2008-03-10T16:11:10","modified_gmt":"2008-03-10T22:11:10","slug":"social-networking-and-your-brand","status":"publish","type":"post","link":"https:\/\/techory.com\/sxsw\/?p=145","title":{"rendered":"Social Networking and Your Brand"},"content":{"rendered":"<p>Monday, March 10th 11:30 am &#8211; 12:30 pm<\/p>\n<p><a href=\"http:\/\/www.boagworld.com\/\">Paul Boag<\/a> Founder, Boagworld<br \/>\n<a href=\"http:\/\/jinabolton.com\/\">Jina Bolton<\/a> Sushi &amp; Robots<br \/>\n<a href=\"http:\/\/cackhanded.net\/\">Mark Norman Francis<\/a> Web Architect, Yahoo! Europe<br \/>\n<a href=\"http:\/\/steve.ganz.name\/\">Steve Ganz<\/a> LinkedIn<br \/>\n<a href=\"http:\/\/orderedlist.com\/\">Steve Smith<\/a> Web Guy, Ordered List<\/p>\n<p><strong>Social Networking Defined:<\/strong><br \/>\nmyspace facebook linkedin &#8211; much deeper &#8211; everything we do w\/another person online &#8211; email twitter podcasts flickr<br \/>\nAny interaction between two people online is social networking.<\/p>\n<p><strong>Brand Defined:<\/strong><br \/>\nwho you come across as a person online and your own identity &#8211; not just logos and letterhead<br \/>\nYour brand is the promise of an experience they will have with an entity.<\/p>\n<p><strong>Ways to use personal brand:<\/strong><br \/>\nuse as a sales tool &#8211; personal brand is directly connected to what you do (writing and speaking)<br \/>\nmany times just for business purposes<\/p>\n<p>Steve Smith is tough to brand with a name (very common) chose something unique and memorable and keeping consistent. Consistency is the key!<\/p>\n<p><strong>Tips and Tricks:<br \/>\n<\/strong>If there are other&#8217;s out there with your name or brand, you need a way to set yourself apart. Screen names and avatars &#8211; pick a name and stick with it.<br \/>\nCommenting and the frequency of comments can help\/hurt your brand.<\/p>\n<p><strong>Failures:<br \/>\n<\/strong>Do searches and see what is currently out there about you and keep an eye on it. Google yourself and be conscious of your image.<\/p>\n<p><strong>Tools:<br \/>\n<\/strong>Twitter<br \/>\nPodcasting &#8211; not for everyone<br \/>\nUpcoming.org<\/p>\n<p><strong>The Real World:<br \/>\n<\/strong>For visual people, find a photo to go with a business card you receive to help remember people.<br \/>\nIf you&#8217;ve appropriated branded yourself online, it should carry through to real life. If you&#8217;re genuinely interested in the networking and branding aspect, it will carry through to your real life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, March 10th 11:30 am &#8211; 12:30 pm Paul Boag Founder, Boagworld Jina Bolton Sushi &amp; Robots Mark Norman Francis Web Architect, Yahoo! Europe Steve Ganz LinkedIn Steve Smith Web Guy, Ordered List Social Networking Defined: myspace facebook linkedin &#8211; much deeper &#8211; everything we do w\/another person online &#8211; email twitter podcasts flickr Any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,11],"tags":[],"_links":{"self":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/145"}],"collection":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145"}],"version-history":[{"count":0,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/145\/revisions"}],"wp:attachment":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}