{"id":138,"date":"2008-03-09T15:51:38","date_gmt":"2008-03-09T21:51:38","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=138"},"modified":"2008-03-10T16:08:16","modified_gmt":"2008-03-10T22:08:16","slug":"tools-for-enchantment-20-ways-to-woo-users","status":"publish","type":"post","link":"https:\/\/techory.com\/sxsw\/?p=138","title":{"rendered":"Tools for Enchantment: 20 Ways to Woo Users"},"content":{"rendered":"

Sunday, March 9th 3:30 pm – 4:30 pm
\nKathy Sierra <\/a> CreatingPassionateUsers<\/p>\n

What did (do) you want to be really, really good at?<\/p>\n

How do we help our users be really really good at something – give that feeling to our users.<\/p>\n

To make better apps, we must compensate for the missing “humanness”<\/p>\n

Which is better: the product or the company?
\nMake the user experience more “high-res” richer – the more you know about something the better the experience. Being better is better… nobody is passionate about something they suck at.<\/p>\n

What is the difference between fantastic and average? It is much less about natural talent and more about a talent for practicing… works for anything. It is actually your fault for not practicing. You just have to put in the time. “We need a rage to master”<\/p>\n

What do you help your users do well?<\/p>\n

Book: The 4-hour workweek
\nYou figure out how to devote more of your time to other things you really and there is usually some (if you’re lucky) overlap to this and your worklife.<\/p>\n

1. Use telepathy
\nthere are mirror neurons – inference – faces meanings
\nyou have to see people’s faces when doing usability
\nresolution of the simulation depends on your experiences – need to have felt your user’s pain<\/span><\/strong><\/p>\n

2. Serendipity
\nbrains look for and match patterns – “ipod shuffle is psychic”
\nadd randomness (psuedo) to create serendipity<\/span><\/strong><\/p>\n

3. The dog ears design principle
\nreal physics in the iphone scroll (bounce) – subtle little real things help – things feel more alive
\n<\/span><\/strong><\/p>\n

4. Joy
\nmake products that produce joy – joyful experience – playing – learning – enjoying
\nnot necessarily fun or funny – joy<\/span><\/strong><\/p>\n

5. Inspire first person language
\nshouldn’t be about you – your testimonials should be about the users not about the company
\n<\/span><\/strong><\/p>\n

6. Tshirt first development
\nwhat does it say about someone that they are one of your users?
\nit should say something that a user wants to announce they are one of your users<\/span><\/strong><\/p>\n

7. Easter Eggs and other treats
\nlittle extras for users to find
\n“a smile in the mind” book<\/span><\/strong><\/p>\n

8. Tools for evangelism
\ngive your users away to woo other users – that helps them be better when they are getting better or becoming passionate about your product
\nhelp users defend your product to other people<\/span><\/strong><\/p>\n

9. You area a…
\nstage fright – picture everyone as prey animals (bunny) – the fear goes away
\nhelp your users manage stress
\n<\/span><\/strong><\/p>\n

10. Exercise the brain and improve their body
\nbrain age video game is a best seller – exercise that best helps brain is plan old exercise<\/span><\/strong><\/p>\n

11. Give them superpowers quickly
\nswift.3d – user must do something cool in a short period of time
\ndo experts know more? yes – are there shortcuts?
\npatterns patterns patterns<\/span><\/strong><\/p>\n

12. Make your product reflect feeling
\ngive folks a way to reflect how they are doing (WTF button)
\nlet them off the hook – NOT an idiot
\nhow do they feel about the confusion?<\/span><\/strong><\/p>\n

15. Help with reinvestment of mental resource into new problems
\nexpert never shrinks the size of their list – just add new interesting things
\nallow people to focus and devote all of their attention to certain things<\/span><\/strong><\/p>\n

16. Create a culture of support
\nuser as a hero and becoming experts – helps them become mentors at the end
\nwant to get them mentoring early and encourage to help users
\nno dumb questions and comfort in asking questions and no dumb ANSWERS
\nencourage people to start answering questions and get the community asking and answering<\/span><\/strong><\/p>\n

Do NOT insist on inclusivity
\ndon’t wait for the experts – jargon: passionate users “talk different”
\ndon’t throw everyone together make sure there are places for expert and beginners<\/span><\/strong><\/p>\n

18. Practice seductive opacity
\nmystery anticipation curiosity – loved by the brain
\nsuspense followed by an important reward relaxes body etc.
\ndigital world has raised the value of real tangible things
\nunboxing photos – the experience of opening your new geek physical thing
\nthink about physical objects – they matter<\/span><\/strong><\/p>\n

19. Atoms are NOT old school
\nsenses are very important – think about it with a product
\npetted rabbits had lower cholesterol – touch important<\/span><\/strong><\/p>\n

19.5. Do what this guy does
\nbriansolace.com
\nGary Vaynerchuk –\u00a0 Wine Library TV<\/a>
\ngetting people talking about wine and themselves – taking the difficulty out of wine
\nGary is making his users entertaining and helpful\/useful at a party<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday, March 9th 3:30 pm – 4:30 pm Kathy Sierra CreatingPassionateUsers What did (do) you want to be really, really good at? How do we help our users be really really good at something – give that feeling to our users. To make better apps, we must compensate for the missing “humanness” Which is better: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,11],"tags":[],"_links":{"self":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/138"}],"collection":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138"}],"version-history":[{"count":0,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}