{"id":87,"date":"2008-03-08T12:21:13","date_gmt":"2008-03-08T18:21:13","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=87"},"modified":"2008-03-19T11:58:19","modified_gmt":"2008-03-19T17:58:19","slug":"the-suxorz-the-worst-ten-social-media-ad-campaigns-of-2007","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=87","title":{"rendered":"The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007"},"content":{"rendered":"

Saturday, March 8th 11:30 am – 12:30 pm
\nHenry Copeland Founder, Blogads.com<\/a>
\nSteve Hall Publisher, Adrants<\/a>
\nJeff Jarvis Blogger\/Prof, Buzzmachine\/CUNY<\/a>
\nRebecca Lieb VP & Editor-in-Chief, The ClickZ Network<\/a>
\nCharlotte Selles Global Brand Mgr, Beam Global<\/a><\/p>\n

Molson
\nads on facebook<\/a> – send us photos of use of their product (aka f’d up) – win a trip to Cancun<\/span><\/strong><\/p>\n

Carlton Beer
\nyoutube video<\/a> crowd of people showing beer bottle very viral – bad because you don’t know what the ad was for<\/span><\/strong><\/p>\n

PayPerPost
\npay bloggers to post about products – mom got kids to smash camera<\/a> because they want HP camera<\/span><\/strong><\/p>\n

Wal-Marting Across America
\nblog of family<\/a> going across US in RV stopping at Wal-Marts on their way<\/span><\/strong><\/p>\n

SUXOR WINNER: HP and the mother blogger<\/strong><\/p>\n

Rahodeb
\nwhole foods – CEO posted on forums <\/a>on how wild oats was a bad co so that their price would go down and they could buy them<\/span><\/strong><\/p>\n

Cisco Human Network
\nwikipedia article on “the human network created by cisco<\/a>” shill and get bloggers to write about it – socialize the term on the internet<\/span><\/strong><\/p>\n

Mentos\/Diet Coke
\nWhen it first started<\/a>, mentos jumped on board, but coke said this is crazy. coke finally came around – first they didn’t get it and said they didn’t get it but jumped on board after it took off and made it look like they got it.<\/span><\/strong><\/p>\n

Vespa
\nfound people who actually used Vespa and got them to group blog about it – vespa lost interest and stopped talking to the bloggers and not return their phone calls – the blog died and went down and because anti-vespa<\/span><\/strong><\/p>\n

SUXOR WINNER: Cisco Human Network<\/strong><\/p>\n

Agency.com\/Subway
\ngoing to work for subway video<\/a> – ad agency putting together a pitch for subway to try and get the campaign. made a laughing stock<\/span><\/strong><\/p>\n

Target Rounders
\nhave college kids talk about target on facebook and fake buzz marketing to get discounts etc. http:\/\/www.kayesweetser.com\/archives\/58<\/a> Bloggers found out and ran them into the ground because it wasn’t authentic.<\/span><\/strong><\/p>\n

Giuliani Campaign
\nhis myspace page<\/a> was closed and set to private after it was created – couldn’t get to info – they did nothing w\/internet raised very little money etc.<\/span><\/strong><\/p>\n

All I Want for Christmas is a PSP
\nFake blog<\/a> about “charlie” who only wanted a psp for christmas – backfired. comments: good job turning your consumers off your product – everybody knew it was a fake<\/span><\/strong><\/p>\n

SUXOR WINNER: Agency.com Subway<\/strong><\/p>\n

Marie Digby (bonus contestant)<\/strong>
\n cover of a song “umbrella”<\/a> on YouTube – not an impromptu video on youtube because she was signed and it was professionally shot though called one<\/p>\n

Rules to avoid SUXOR campaigns: don’t lie – don’t corrupt us – don’t take advantage of folks (family bloggers etc.) – don’t get caught<\/em>.<\/p>\n

OVERALL SUXOR WINNER:
\nHP – PayPerPost woman has kids smash competing camera<\/strong><\/p>\n

Questions:<\/strong><\/p>\n

decent campaigns – just lacking transparency – why is it a big deal to be transparent?
\n-no real rules yet since it is still new<\/p>\n

Would some of these be as successful if they wouldn’t have lied?
\n-some, but not all – full disclosure should happen<\/p>\n","protected":false},"excerpt":{"rendered":"

Saturday, March 8th 11:30 am – 12:30 pm Henry Copeland Founder, Blogads.com Steve Hall Publisher, Adrants Jeff Jarvis Blogger\/Prof, Buzzmachine\/CUNY Rebecca Lieb VP & Editor-in-Chief, The ClickZ Network Charlotte Selles Global Brand Mgr, Beam Global Molson ads on facebook – send us photos of use of their product (aka f’d up) – win a trip […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,11],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/87"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":0,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}