{"id":610,"date":"2012-03-13T16:00:14","date_gmt":"2012-03-13T22:00:14","guid":{"rendered":"http:\/\/www.techory.com\/blog\/?p=1514"},"modified":"2012-03-15T12:57:28","modified_gmt":"2012-03-15T18:57:28","slug":"the-battlefield-art-of-design-triage","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=610","title":{"rendered":"The Battlefield Art of Design Triage"},"content":{"rendered":"<p><strong>Tuesday, March 13 &#8211; 5:00PM &#8211; 6:00PM<br \/><\/strong>Angel Anderson Experience Dir Crispin Porter+Bogusky<\/p>\n<p>We are constantly being asked to go faster and faster.<\/p>\n<p><strong>What is Triage?<\/strong><\/p>\n<ul>\n<li>&quot;To sort&quot; produce sorting<\/li>\n<li>battlefield medics<\/li>\n<li>Necessity is the mother of invention.<\/li>\n<li>War provides many necessities.<\/li>\n<\/ul>\n<p><strong>Design Triage<\/strong><\/p>\n<ul>\n<li>\nPrioritization<\/p>\n<ul>\n<li><strong>Assess before treating<\/strong> &#8211; what are the products on your table?<\/li>\n<li><span style=\"color:Green\"><strong>Minor:<\/strong><\/span> walking wounded &#8211; low-impact projects that won&#8217;t be significantly affected whether you help them or not. (creating banner ads)<\/li>\n<li><span style=\"color:Yellow\"><strong>Delayed:<\/strong><\/span><strong> <\/strong>Projects should be addressed, but don&#8217;t require immediate attention (proof of concept first).<\/li>\n<li><span style=\"color:Red\"><strong>Immediate:<\/strong><\/span><strong> <\/strong>Projects that have significant impact and really matter.<\/li>\n<li><strong>Expectant: <\/strong>projects that are critically flawed and no amount of time and effort can save.<\/li>\n<\/ul>\n<\/li>\n<li>\nSelflessness<\/p>\n<ul>\n<li>The product is the star &#8211; don&#8217;t think you are a genius designer. Don&#8217;t thin-slice. Don&#8217;t just jump right into wireframes.<\/li>\n<li>Marketing is a team sport. Leads digital strategy and planning, collaborates in all phases, responsible for the vision, quality and performance of the work.<\/li>\n<\/ul>\n<\/li>\n<li>\nMercy Killings<\/p>\n<ul>\n<li>Some products just nee to be put out of their misery (this is hard to do).<\/li>\n<li>Learn how to say no (like Steve Jobs).<\/li>\n<li>\nHow to say no: <\/p>\n<ul>\n<li>Tell the truth. <\/li>\n<li>Ask questions. <\/li>\n<li>Tell stories. <\/li>\n<li>Reflect Conflict. <\/li>\n<li>Poison Pill (plant seeds for something to die). <\/li>\n<li>Quit.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nScrappiness<\/p>\n<ul>\n<li>Figure out how to turn no resources into something killer.<\/li>\n<li>\nDetermine Vision<\/p>\n<ul>\n<li>What is it?<\/li>\n<li>Who is it for and what&#8217;s their payoff?<\/li>\n<li>Why are we creating it?<\/li>\n<li>How does it work?<\/li>\n<li>What re the risks?<\/li>\n<\/ul>\n<\/li>\n<li>Lean UX? Kaban?<\/li>\n<\/ul>\n<\/li>\n<li>\nStaying Human<\/p>\n<ul>\n<li>Make sure you schedule rest.<\/li>\n<li>Find flow in the chaos.<\/li>\n<li>Use your lulls &#8211; when things quiet down, give attention to the delayed and minor projects.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, March 13 &#8211; 5:00PM &#8211; 6:00PMAngel Anderson Experience Dir Crispin Porter+Bogusky We are constantly being asked to go faster and faster. What is Triage? &#034;To sort&#034; produce sorting battlefield medics Necessity is the mother of invention. War provides many necessities. Design Triage Prioritization Assess before treating &#8211; what are the products on your table? [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/610"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=610"}],"version-history":[{"count":1,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/610\/revisions"}],"predecessor-version":[{"id":616,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/610\/revisions\/616"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}