{"id":605,"date":"2012-03-12T16:28:19","date_gmt":"2012-03-12T22:28:19","guid":{"rendered":"http:\/\/www.techory.com\/blog\/?p=1499"},"modified":"2012-03-15T12:58:29","modified_gmt":"2012-03-15T18:58:29","slug":"auto-meets-mobile-building-in-vehicle-apps","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=605","title":{"rendered":"Auto Meets Mobile: Building In-Vehicle Apps"},"content":{"rendered":"<p><strong>Monday, March &#8211; 12 3:30PM &#8211; 4:30PM<br \/>\n<\/strong>Michelle Avary Natl Mgr Toyota Motor CorporationZach Brand Sr Dir Tech NPR<\/p>\n<p>Telematics: When the vehicle is aware of its location and can engage in 2-way conversation.<\/p>\n<p><strong>Telematic Features\/Services<\/strong><\/p>\n<ul>\n<li>Safety &amp; Security (onstar)<\/li>\n<li>Navigation Assistance<\/li>\n<li>Diagnostics<\/li>\n<li>Convenience\/Info Service (fuel prices\/traffic)<\/li>\n<li>Entertainment<\/li>\n<\/ul>\n<p><strong>Experience in Cars will Change<\/strong><\/p>\n<ul>\n<li>Control + Choice + Ubiquity<\/li>\n<li>70% of people say apps are critical to next smartphone purchase<\/li>\n<\/ul>\n<p><strong>Challenges<\/strong><\/p>\n<ul>\n<li>Fragmentation &#8211; 15 car manufacturers in the USA with their own systems. 4320 fragmentation to deal with.<\/li>\n<li>HMI (human machine interface) &#8211; steering wheel controls, voice, mouse-type controls<\/li>\n<li>All vehicle components must be built to withstand conditions similar to those experienced in a jet plane (these systems are expensive).<\/li>\n<\/ul>\n<p><strong>Customer Conundrum<\/strong><\/p>\n<ul>\n<li>Vehicle decisions are made by the heart, and smartphone decisions are made by the brain.<\/li>\n<\/ul>\n<p><strong>Criteria for App Selection<\/strong><\/p>\n<ul>\n<li>Facilitates safe driving behaviors<\/li>\n<li>Enhances driving and ownership experience<\/li>\n<li>Allows for enjoyable personalized experience<\/li>\n<li>Demonstrates strong brand harmony<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Monday, March &#8211; 12 3:30PM &#8211; 4:30PM Michelle Avary Natl Mgr Toyota Motor CorporationZach Brand Sr Dir Tech NPR Telematics: When the vehicle is aware of its location and can engage in 2-way conversation. Telematic Features\/Services Safety &#038; Security (onstar) Navigation Assistance Diagnostics Convenience\/Info Service (fuel prices\/traffic) Entertainment Experience in Cars will Change Control + [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/605"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=605"}],"version-history":[{"count":2,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/605\/revisions"}],"predecessor-version":[{"id":620,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/605\/revisions\/620"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}