{"id":593,"date":"2012-03-09T17:18:02","date_gmt":"2012-03-09T23:18:02","guid":{"rendered":"http:\/\/www.techory.com\/blog\/?p=1476"},"modified":"2012-03-15T12:59:37","modified_gmt":"2012-03-15T18:59:37","slug":"effective-social-media-presence-in-higher-ed","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=593","title":{"rendered":"Effective Social Media Presence in Higher Ed"},"content":{"rendered":"<p><strong>Friday, March 9 &#8211; 3:30PM &#8211; 4:30PM<\/strong><br \/>Deborah Maue Asst VP DePaul UniversityLiz Gross Dir of University Mktg &amp; Comm University of Wisconsin-Waukesha<\/p>\n<p>This session was a core conversation &#8211; a room full of peole in higher education talking about topics related to social media. These are a few of the take-away notes.<\/p>\n<ul>\n<li>The tendency in social networking is to try everything when new social networks come up &#8211; doing one thing really well is better than many things only partially.<br \/>(my thoughts are to have at least a presence in the areas where your audience is, but to focus and prioritze the areas where most people are.)<\/li>\n<li>Engage existing groups to participate in official events and they will help to promote your information and be active in your ofiical things.<\/li>\n<li>UW Madison has a social media user group made of social media managers across campus (experts and beginners). They hold monthly meetins to talk about what is being done.<\/li>\n<li>Penn State started a national chapter of the PRSSA Social Media Club.<\/li>\n<li>Your number one goal with social is enagement.<\/li>\n<li>Social media style guide base on the media. This guide may be very very diferent from the official university style guide. Social media is much more conversational.<\/li>\n<li>Being geninune is very important<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Friday, March 9 &#8211; 3:30PM &#8211; 4:30PMDeborah Maue Asst VP DePaul UniversityLiz Gross Dir of University Mktg &#038; Comm University of Wisconsin-Waukesha This session was a core conversation &#8211; a room full of peole in higher education talking about topics related to social media. These are a few of the take-away notes. The tendency in [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/593"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=593"}],"version-history":[{"count":1,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":630,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions\/630"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}