{"id":26,"date":"2007-03-11T17:26:56","date_gmt":"2007-03-11T23:26:56","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=26"},"modified":"2007-03-11T21:28:19","modified_gmt":"2007-03-12T03:28:19","slug":"everything-you-wanted-to-know-about-the-mobile-web-but-were-afraid-to-ask","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=26","title":{"rendered":"Everything You Wanted to Know about the Mobile Web, But Were Afraid to Ask"},"content":{"rendered":"<p><em>Sunday, 11 March 2007 @ 1400<\/em><\/p>\n<p><em>Brian Fling, Dir of Strategy, Blue Flavor <\/em><\/p>\n<p>[I am sorry about the poor notes. I was taken in by his cool slides and an attack of ADHD.]<\/p>\n<p>His presentation can be found here:  http:\/\/www.blueflavor.com\/sxsw2007\/<\/p>\n<p>Check out:<\/p>\n<ul>\n<li>Resource for mobile web development<br \/>\n<a href=\"http:\/\/pc.dev.mobi\/\">http:\/\/pc.dev.mobi\/<\/a><\/li>\n<li>Mobile ready report<br \/>\n<a href=\"http:\/\/ready.mobi\/\">http:\/\/ready.mobi\/<\/a><\/li>\n<li>Mobile Design Community<br \/>\n<a href=\"http:\/\/www.mobiledesign.org\/\">http:\/\/www.mobiledesign.org\/<\/a><\/li>\n<\/ul>\n<p>Mobile web will explode because of LBS (location-based services).<br \/>\nThis contextualizes the web to a much higher level.<\/p>\n<p>3 Cs of the mobile web:  Cost, content and context<\/p>\n<p>Clickstreams:  where on a mobile page will the user go based upon clicks<\/p>\n<p>different screensizes &#8211; about 500 different devices sold in the world<\/p>\n<p>Do not design for smart phones or PDA &#8211;  they are such a small part of the market, currently.<\/p>\n<p>In his presentation, he meant &#8220;design vertically&#8221; when he says &#8220;design horizontally&#8221;.<\/p>\n<p><strong>Mobile web standards<\/strong><br \/>\nXHMTL-MP (Extensible HTML &#8211; Mobile Profile) &#8211; this is the new WAP (old WAP:bad, new WAP:good)<br \/>\nXHTML and MP are VERY similar &#8211; standard tools can work with it.<br \/>\nWireless CSS is more complicated, but his standard advice is to keep it simple<br \/>\nHe recommends doc styles over style sheets because of flashing of the page during loading.<\/p>\n<p>Recommendations:<\/p>\n<ul>\n<li>only about 5-7 links per page. This gives you more than enough access keys<\/li>\n<li>keep forms to a minimum<\/li>\n<li>focus on five devices:  treo, razr, nokia 40-series, ,<\/li>\n<li>mobile stylesheets can detect devices with the handheld attribute<\/li>\n<\/ul>\n<p>Testing devices remotely:\u00a0 <a href=\"http:\/\/deviceanywhere.com\/index.jsp\">deviceanywhere.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunday, 11 March 2007 @ 1400 Brian Fling, Dir of Strategy, Blue Flavor [I am sorry about the poor notes. I was taken in by his cool slides and an attack of ADHD.] His presentation can be found here: http:\/\/www.blueflavor.com\/sxsw2007\/ Check out: Resource for mobile web development http:\/\/pc.dev.mobi\/ Mobile ready report http:\/\/ready.mobi\/ Mobile Design Community [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/26"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26"}],"version-history":[{"count":0,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/26\/revisions"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}