{"id":22,"date":"2007-03-11T17:24:51","date_gmt":"2007-03-11T23:24:51","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=22"},"modified":"2007-03-11T21:35:43","modified_gmt":"2007-03-12T03:35:43","slug":"im-good-really-self-marketing-for-the-freelance-web-geek","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=22","title":{"rendered":"“I’m Good, Really!”: Self-Marketing for the Freelance Web Geek"},"content":{"rendered":"

Sunday, March 11th 5:00 pm<\/em><\/p>\n

Gina Trapani
\nMolly Ditmore\u00a0 Molly Bloom
\nMatthew Haughey\u00a0 MetaFilter
\nAnnalee Newitz\u00a0\u00a0 Freelance Writer
\nPenelope Trunk\u00a0 Brazen Careerist\u00a0 <\/em><\/p>\n

<\/abbr>Shouldn’t my work sell itself? I don’t want to become a spammer.<\/p>\n

If you want to be able to support yourself, you need to make the intellectual leap that what you look like and present yourself matters. You don’t have to go over the top, but you still need to have some sort of plan. You need to be a sales person – don’t call it sales, it is networking. You need to be able to get your work in front of the ppl that need to see it or need it.<\/p>\n

It is hard (as a nerd) to go up to ppl and sell yourself or your stuff. It’s hard because it is you vs. selling some other company product that isn’t you.<\/p>\n

Really important in marketing yourself – “The Elevator Pitch” – What do you do?
\nConcise carefully practiced statement about what you do. What is it you do – not what you don’t do. Your mother should be able to understand it. Practicing it is important.<\/p>\n

Takes time to get your name out there.<\/p>\n

Just as important to be a good listener as it is to talk about yourself – don’t be the creepy person that just keeps talking about their website. Avoid backash.<\/p>\n

random cool site: http:\/\/www.videosift.com\/<\/a><\/p>\n

You need to find that level where it isn’t simply self-promotion, but finding places relevant to post your stuff. Rule of thumb: more than one or two venues is probably too much.<\/p>\n

Getting to the right ppl is the most important.<\/p>\n

Play a little hard to get – some allure to being busy.<\/p>\n

Important to chose jobs that take you on the right career path.
\nYou don’t have to put EVERYTHING on your resume. The crap stuff doesn’t need to show up.<\/p>\n

Much fear and hunger when starting. Create a plan for the inbetween. Think about goals and find a way to balance it out and who you need to market to to do that. Where do I want to go with this and how do I spend my time? 2 yrs 5 yrs<\/p>\n

If you can’t get that dream job, do it yourself. Create your own site and create that track record.<\/p>\n

50% of your time should be promotion and marketing – need to be patient.<\/p>\n

Need to be ready for rejection.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday, March 11th 5:00 pm Gina Trapani Molly Ditmore\u00a0 Molly Bloom Matthew Haughey\u00a0 MetaFilter Annalee Newitz\u00a0\u00a0 Freelance Writer Penelope Trunk\u00a0 Brazen Careerist\u00a0 Shouldn’t my work sell itself? I don’t want to become a spammer. If you want to be able to support yourself, you need to make the intellectual leap that what you look like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/22"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22"}],"version-history":[{"count":0,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}