Sunday, March 15th at 03:30 PM
\nPresenter:
\nBrad Ward – Butler University
\nDylan Wilbanks – University of Washington School of Public Health<\/p>\n
Many times there are usually just a small collection of people from higher education at conferences. The room for this session was overflowing with folks from higher ed.<\/p>\n
This discussion is about ways we’re different and ways we’re the same. We’re a special group when compared to corporate environments. The audience is different, and the audience is different. We’re mainly focusing our communications on a very particular demographic (high school\/college age). Education is much more open than corporate – sharing is more prevalent.<\/p>\n
It was recently discussed that universities in Australia get more money based on the number of students in your school.<\/p>\n
What are the downsides of Education?<\/strong><\/p>\n Discussions<\/strong><\/p>\n Marketing and\/or Communications teams seem to do better (?)<\/p>\n Development or design by committee is generally bad<\/p>\n Where does your “web team” sit? IT or Marketing or Instructional? – All over<\/p>\n Faculty don’t always know what’s out there in tech (they are very busy) – Young facult dont’ always know about or are required to know what’s out there (tech not built into tenure)<\/p>\n What is the biggest problem now? Facebook:<\/strong><\/p>\n Discussions<\/strong><\/p>\n Software vs. Service offered by school or outside school. Sometimes it’s easier and cheaper to go outside based on internal charge-back.<\/p>\n Standards accessibility – are they important? YES (most). Multimedia accessibility is done on request (508). Enterprise tools to test across an entire site for accessibility\u00a0 – IBM Radional Quality Tester or WorldSpace<\/p>\n Universities have brilliant people and sharing is a plus – it is helpful to set up groups to discuss various things – web or social media working groups.<\/p>\n Communication is successful when they know and trust you – open 2-way communications are important\u00a0 (blog?)<\/p>\n “We wish challenges were technical and not political!”\n
\n-Students want all content online
\n-Professors don’t want all content online<\/li>\n\n
\n-Get faculty to use the learning management system
\n-Make human side of relationship easier and more easy to manage (prof office hours)<\/p>\n\n
\nhttp:\/\/cuwebd.ning.com<\/a><\/p>\n