{"id":195,"date":"2009-03-14T15:50:07","date_gmt":"2009-03-14T21:50:07","guid":{"rendered":"http:\/\/regnskygge.net\/sxsw2009\/?p=76"},"modified":"2009-03-14T15:50:07","modified_gmt":"2009-03-14T21:50:07","slug":"howto-149-surprising-ways-to-turbocharge-your-blog-with-credibility-2","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=195","title":{"rendered":"HOWTO:  149 Surprising Ways to Turbocharge Your Blog with Credibility"},"content":{"rendered":"<p>Saturday, 14 March 2009 at 3:30PM<br \/>\nPresenters:\u00a0 <a href=\"http:\/\/merlinmann.com\/\">Merlin Mann<\/a> and <a href=\"http:\/\/daringfireball.com\/\">John Gruber<\/a><\/p>\n<p>Of course, the title of this session is farcical, but it is what they talked about tangentially.<\/p>\n<p>Their assumptions: all of you make things and all of you want to become better and you want respect and credibility of others.<\/p>\n<p>Walt Disney: &#8220;We don&#8217;t make movies to make money. we make money to make more movies.&#8221;<\/p>\n<p><strong>Topic<\/strong> (or Obsession) times <strong>Voice<\/strong>:\u00a0 both are needed.<\/p>\n<p>Whatever your topic, try to figure out how to be better at it than 80% of the rest of the world. Pick your obsession and focus on it to make it have a voice. Think about that person you wish to write for.<\/p>\n<p>Don&#8217;t try to be another,\u00a0 unique personality that has been successful. Know what your audience wants, copy the right things from the playbook of others. [Gruber ref to 37signals]<\/p>\n<p>Read @comcast on search.twitter.com for a laugh.<\/p>\n<p>The long-term gains are bring awesome at what you do.<\/p>\n<p>You need a high tolerance for the ambiguity and uncertainty of the results of creating your content. Human attention is valuable and limited.<\/p>\n<p>Tell people what happened, what it means and your opinion.<\/p>\n<p>Give stuff away&#8230;. [quote from Mann here]<\/p>\n<p>Don&#8217;t do something that initially seems profitable but may screw up whether people like you or not. Don&#8217;t make money and crush the bunny.<\/p>\n<p>Don&#8217;t become too obsessed with the thing you want to make money on.<\/p>\n<p>Once again, Mann pushes Stephen King&#8217;s book, <a href=\"http:\/\/www.amazon.com\/Writing-Stephen-King\/dp\/0743455967\/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1237475684&amp;sr=1-1\">On Writing<\/a>. I must read that sometime.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saturday, 14 March 2009 at 3:30PM<br \/>\nPresenters:\u00a0 Merlin Mann and John Gruber<br \/>\nOf course, the title of this session is farcical, but it is what they talked about tangentially.<br \/>\nTheir assumptions: all of you make things and all of you want to become better and you want respect and credibility of others.<br \/>\nWalt Disney: &#8220;We don&#8217;t make movies to [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/195"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195"}],"version-history":[{"count":5,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":494,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions\/494"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}