{"id":170,"date":"2008-03-10T10:12:16","date_gmt":"2008-03-10T16:12:16","guid":{"rendered":"http:\/\/www.regnskygge.net\/?p=91"},"modified":"2008-03-10T10:12:16","modified_gmt":"2008-03-10T16:12:16","slug":"sxsw2008-notes-the-art-of-self-branding","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=170","title":{"rendered":"SXSW2008 notes &#8211; The Art of Self-Branding"},"content":{"rendered":"<blockquote>\n<h4>Monday, 10 March 2008 - 10:00AM<\/h4>\n<p>Abstract:<br \/>\nWho are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the RIGHT people care, opening up a slew of the RIGHT opportunities specifically tailored for you. This session will define branding (it&#8217;s not just the logo), talk about the top five things to focus on your brand, and show examples of brands that work &#8212; and some that don&#8217;t, plus what they could do to improve. Most importantly, this session will help translate that information to your own personal brand. While this session will focus on a freelance or studio perspective, the ideas presented should be portable to any type of professional setting. Maximize marketing potential and get the type of work and respect you deserve.<\/p>\n<p>Lea Alcantara - Owner &#38; Hired Gun, <a href=\"http:\/\/www.lealea.net\/\">Lealea Design<\/a><\/p><\/blockquote>\n<p>How to make your personal brand a success.<\/p>\n<p>[No notes. I was there, but this session was a mistake for me. It does not apply to much I am interested in - mostly about branding oneself.] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, 10 March 2008 &#8211; 10:00AM<br \/>\nAbstract:<br \/>\nWho are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the RIGHT people care, opening up a slew of the RIGHT opportunities specifically tailored for you. This session will define branding (it&#8217;s not just the logo), talk about the top [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/170"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170"}],"version-history":[{"count":0,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}