{"id":154,"date":"2008-03-12T17:01:11","date_gmt":"2008-03-12T23:01:11","guid":{"rendered":"http:\/\/techory.com\/sxsw\/?p=154"},"modified":"2008-03-12T13:18:43","modified_gmt":"2008-03-12T19:18:43","slug":"future-of-internet-radio","status":"publish","type":"post","link":"http:\/\/techory.com\/sxsw\/?p=154","title":{"rendered":"Future of Internet Radio"},"content":{"rendered":"<p>Tuesday, March 11th 5:00 pm &#8211; 6:00 pm<\/p>\n<p><a href=\"http:\/\/mog.com\/david_hyman\">David Hyman<\/a> CEO, MOG Inc<br \/>\nNancy Miller Sr Editor, Wired Magazine<br \/>\nAnil Dewan Dir of New Media, KCRW Radio<br \/>\n<a href=\"http:\/\/tomconrad.net\/\">Tom Conrad<\/a> CTO, Pandora<br \/>\n<a href=\"http:\/\/jinsai.blogspot.com\/\">Anu Kirk<\/a> Dir of Product Mgmt\/Rhapsody, Rhapsody America LLC<\/p>\n<p>What is going to be the new personalized music experience compared to mainstream radio experience?<br \/>\n-things are moving towards a much more personalized type of radio as wireless networks get more prevalent<br \/>\n-Internet Radio isn&#8217;t really radio &#8211; more a mode of delivering content to people &#8211; that image (radio) can be destructive.<br \/>\n-Infinite number of stations<br \/>\n-interactivity<br \/>\n-metadata (album cover, label)<br \/>\n-future holds community (similar tastes)<br \/>\n-location<\/p>\n<p>How will P2P and internet radio join together in the future?<\/p>\n<p>Three categories of community<br \/>\n-quantitative metadata driven<br \/>\n-qualitative similar bands<br \/>\n-social and community influence<\/p>\n<p>Should traditional radio have an option of taste driven interactive but keep DJ making choices for those who like it?<\/p>\n<p>It is just the platform &#8211; &#8220;how do we do radio better?&#8221; It isn&#8217;t about the technology &#8211; give the user what they want ignoring how it is delivered. Maybe the challenge is making it easier to find those stations (traditional) that fit your preferences.<\/p>\n<p>Why did we leave traditional radio? Because there was more diversity online. Where is that diversity online? Even satellite radio is lacking some of that diversity.<\/p>\n<p>Pandora is all about getting you want you want &#8211; there is nothing about popularity it is a blank slate about coming to your site. We aren&#8217;t telling you who is popular, you get what you want and enjoy. Pandora is radio, but there is a lot of good about traditional radio. One button for music another button to change music. Repetition <em>is<\/em> an important part of it &#8211; helps you get what you like. There are many values to radio and it is just how important those values are to your listening experience.<\/p>\n<p>What do the people want in radio? People are falling out of love with music because they can&#8217;t get what they used to like when they determined their music preferences. Pandora can get you back into things &#8211; but &#8220;new is scary.&#8221;<\/p>\n<p>There is a certain amount of effort that people are willing to put in when finding and listening to music. Fortunately the possibilities with the internet make that limitless.<\/p>\n<p>The panelists got to a point where they are going at each other a bit trying to figure out &#8220;which is better.&#8221; Their product is better because of X. The conversation seems to be each of the groups sayin, &#8220;<em>some<\/em> people use our product because of X. Some people like our model.&#8221;<\/p>\n<p>Pandora is less than 1% of all internet radio stations. They view their competitors as Clear Channel, Satellite, stuff. They are bigger than any terrestrial radio station.<\/p>\n<p>When will the reality of ubiquitous broadband get internet radio off the ground?<br \/>\n-Pandora is available on some mobile phones Sprint &amp; ATT<\/p>\n<p>RIAA licensing issues:<br \/>\nUltimately internet radio will survive, but is still up in the air on the royalties officially.<br \/>\nTraditional radio is the music business trying like mad trying to get their music on the air (breaking the law).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, March 11th 5:00 pm &#8211; 6:00 pm David Hyman CEO, MOG Inc Nancy Miller Sr Editor, Wired Magazine Anil Dewan Dir of New Media, KCRW Radio Tom Conrad CTO, Pandora Anu Kirk Dir of Product Mgmt\/Rhapsody, Rhapsody America LLC What is going to be the new personalized music experience compared to mainstream radio experience? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,13],"tags":[],"_links":{"self":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/154"}],"collection":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":0,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/techory.com\/sxsw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}