Open Content, Remix Culture and the Sharing Economy: Rights, Ownership and Getting Paid

Monday, March 12th @ 5:00 pm

Eric Steuer Creative Dir, Creative Commons
Glenn Otis Brown Products Counsel, YouTube
John Buckman Founder and CEO, Magnatune
Laurie Racine Eyespot and DotSub
Max Schorr Publisher & Founding Ed, GOOD

artists submit music and we sell/license music
all music on site is CC licensed (non commercial)
filmmakers many times will use the music in independent films – they get picked up, and then license purchased to use for real
lonleygirl15, blair witch folks – strand, starwreck

Youtube has been making some deals lately w/3 major record labels to allow for use of music in youtube videos.
Artist – distributing – services youtube – regular users (everyone wants a piece)

traditional media co’s are seeing they want to play – there is a value here.
now user generated content is easier to acquire
eventually they will converge

Good magaizine
uses CC licenses w/their writers
authors still paid, but educate them on what is being done w/CC at Good Magazine
typically writers lose control of their work when selling to a mag, but good leaves it with them (cc)

in music world, license rights, and don’t give rights away
people like ethical capitolism and want their money to go into things they really believe in

to break in, find other smaller ppl to help you – if you’re a musician, find small filmmakers to help you – you won’t break into the business
the ways to get things out there are becoming more numerous

for any alternative license to me be meaningful, it has to stick

Why should i not just use copyright since it gives me the power to take down stuff I don’t like – why should I look at other licenses??
what will become of the work in a long time? it allows one to make clear the permissions one is granting to ones work. documentary film makers can get ahold of it much easier.
non-commercial use drives commercial use – far more distribution.

Youtube, a really good idea gone horribly wrong. Youtube: screw copyright.
DMCA makes it clear copyright holders can say “take down” an you have to.
some are making the choice to take stuff down, some are still experimenting with leaving things up

sometimes people do go through your usage agreements line by line and will speak up when they don’t like it – and alternative of CC isn’t going to do that
doesn’t need to be a legal requirement for companies to be open as a mandate
should be the responsibility of a company to be transparent so users/comsumers can see what is going on.

coolest thing about CC is it is human readable and that there are different levels of the agreement