Categories
SXSW '08

Developing Super Senses: Tools to Know Your Users

Monday, 16 March 2009 at 5:00PM
Panel:

These were used to show agreement/disagreement during the session. Usability wonks will recognize <a href=Who has people doing user research? Most of the audience does.

What tools do you use?
Budd:  Talking directly to users to see how they go about doing what they do. Borsol:  1-on-1 interviews, heavy use of analytics and then surveys. Melton:

Budd:  Eye-tracking is not need most of the time to figure out what is getting used and not used. It is usually quite obvious to see in the design.

There is an anti-focus group feeling permeating the panel. Budd notes that determining attitudes is a benefit of focus groups.

Those that don’t do user research and just design for themselves, but what they have going for them is that they are designing for a very specific group or person. In the case of Apple - Jobs or 37Signals - themselves. If you think you understand your users without research you run the risk of over or underestimation of your users. You may never try anything new because you get stuck in the rut of what you have always done. Apple’s research is actually that they build lots of prototypes. You cannot look at Apple and say that research is not necessary. Genius design is rare - most people need user research feedback.

Design, good designs do not come via epiphany most often, iteration and user feedback creates good design.

Remote testing: viewing via screen sharing or watching the user remotely. Bolt is writing a book about this [link]. It allows users to be in their natural habitat while they are shopping/perform whatever task being tested. Remote testing can be handy if you are developing for a remote audience in a remote market. They may have context pressures that would not indicate using a different demographic for testing (i.e., local to the designer).

Getting the team involved: Show the team what is not working. Silverback is a great tool for watching a user struggle with an interface, for example. It motivates the team to help real people. Then show the team a success from the decisions that were made based upon testing. It makes it real for the next iteration. People like numbers. Your research is giving you that so give them soundbite. Budd is a bit annoyed at having to bribe your design team to care. Hire different people, he says. He is a bit Bluesky, methinks. Me:  There are many times that designers are not the only team members. Support people/staff that are part of the larger organization, for example.

Don’t ask permission to do your job. A good rule of thumb.

Quantitative vs. qualitative

How do we pay for it all?
There are a plethora of cheap and dirty tools out there:  card sorts, Silverback, SurveyMonkey, etc.

Microsoft’s method when writing Age of Empires II called Right Methodology?

Categories
SXSW '08

Wireframes for the Wicked

Monday, 16 March 2009 at 3:30PM
Panel:

I mostly just listened to this as I was late and there was no place to setup. Very cool.

I will look for a copy of their presentation. Yes, they will be available on slidecast.

Categories
SXSW '09

Change Your World in 50 Minutes: Making Breakthroughs Happen

Monday, March 16th at 03:30 PM
Presenter: Kathy Sierra – CreatingPassionateUsers

You to your goal – where you want to be (business, product, company, performance in something)
There is a big F&*#%ing wall in your way!

You can’t make incremental progress to get through that wall.
Incremental vs. a Breakthrough

When the incremental things don’t work – Incremental is an arms race.
Quality or Features arms race or Marketing arms race or viral arms race.

How do you get past that wall w/out incremental steps?

Breakthrough ideas or performances – suddenly becoming a WHOLE lot better at a skill. Maybe helping your users make big breakthroughs.

WOM (word of mouth) vs. WOO (word of obvious)
What’s stopping us from kicking ass? (stuck in SLR “P” mode)
People are afraid of sucking – we need to get them to upgrade.

Anyone can compete…

–Get to know each other: Flight vs. Invisibility, what would you pick? (convince your neighbor why)

What super power would you give to your users? Picture it on the super suit (pivot-table man spreadsheets, photoshop channels guy, twitter man). Would it work as an action figure? What problem do you solve? Productivity doesn’t work (broccli)

14 Ways (just bout):

2. Superset game – you vs. competitor. take on search vs. google. Ask yourself which bigger thing are all these things a part of? There is something bigger, what is it? What cooler is my thing a part of?

3. Shortcuts to a breakthrough – 10k hours to be amazing at something. 2 ways to shrink the 10k hours: learn the patterns and shorten the duration.

4. Deliberate Practice – kicking ass in < 1000 hours if they deliberately practice. Not just doing it. After 1-2 years, experience is a poor predictor of performance/expertise (10 yrs vs. 1 yr repeated 10 times). Offer exercises, games, contests, tutorials that support deliberate practice of the right things.

5. Make the right things easy and the wrong things hard. Make it easier for users to have a breakthrough than to stay where they are. It’s not in the corner because you don’t use it, ou dn’t use it because it’s in the corner.

6. Get better gear (and offer it). Help them justify the better gear. Find, make offer gear to keep users moving forward

7. Ignore standard limitations. Be stupid sometimes and just jump in ignoring the people who tell you that you can’t

8. Total Immersion Jams. How often you get your users to do something matters. 16 hours over 2 days vs. 16 hours over 2 months. Motto: “Always be closing.” 24 hour film festival forces you in to go quickly.” Less Camp, more Jam.

9. Change your perspective – don’t make a better X make a better use of X. Make your *thing* the best it can be.

10. What movie are your users in? What is their journey? What movie do your users WANT to be in? What role do you play in your user’s lives? Your company is to your users as ______ is to Frodo.

11. Don’t ask your users. If you want incremental improvements, don’t ask – if you want a breakthrough, ignore everyone. What they say is different than what they REALLY want. You can end up passing over the happy medium and having too many features. Ask other people’s users, and not your own. Look at something else, and ask about the bigger experience.

12. Be brave – Concept car moving towards actual model. Moving from the fantastic idea to the real thing, fear works its way in and the final product changes. We’re so concerned about our users we oversimpify. Henry Ford said, “if I asked my users what they wanted, they would have said faster horses.” Look at things people think are dead or obsolete and see if it still has utility of some sort.

14. Change the EQ – Move the sliders, price, number of features, quality, service, performance. Add new sliders that aren’t normally part of a particular product to make breakthroughs. Dethe Elza made a slider generator. What did Gary do?

Gary Vaynerchuk in WineLibrary.tv. Talked about wine from the heart. There was a severe lack of wine self esteem.

15. Don’t mistake narrow for shallow – lolcats+translation = 52,000 google hits.

16. Be amazed!

Who is awesome? You are awesome!

More notes from this panel available here:
Blogs.utexes
Fastwonderblog.com

Categories
SXSW '09

Browser Wars III: The Platform Wins

Monday, March 16th at 11:30 AM
Presenters:
Arun Ranganathan – Mozilla
Chris Wilson – Microsoft
Brendan Eich – Mozilla Foundation
Charles McCathieNevile – Opera Software
Darin Fisher – Google

Exciting year – 20th anniversary of the web this year (celebrated last Fri in Switzerland)

There is no Apple on this panel, but there is a representative from Webkit. Google Chrome is the new guy on this panel this year. Mozilla, Google, Opera, Microsoft represented.

What’s in it for Google in the browser game? Explain…

browserGoogle started to help make Firefox more successful, they just wanted to make browsers better. They see competition as a way to improve the browser marketplace. Chose Webkit because they didn’t want to create another rendering engine – wanted open source. You’re left with Gecko and Webkit – looked at both. Webkit was very fast at laying out pages, but the JS engine wasn’t as fast. Mobile were using Webkit in many areas, and ultimately went that route. They also didn’t want the full platform (like gecko), just wanted a rendering engine. Google cooperates with Apple on the code (involved in the Webkit community).

With IE 6 disappearing, and potentially being replaced with IE 7/8, there is no single majority browser – how do we work together? Standards! Silverlight has a huge presence here – many of the features are in HTML 5. What’s going on with Silverlight?

Chris doesn’t work on the Silverlight team. There are a set of scenarios where it makes sense, and Chris does what he can to move the standards-based platform forward, which is what IE tries to do outside of non-standard software (flash, silverlight).

You can try to get a standards-based platform, but there will always be theses separate marketplaces and platforms. These provide competition, or something to aim for that can be done with standards. It is a lot of companies competing in a marketplace to do the same thing. They push each other. In the end (hopefully) the standards win.

People still build websites, but many still pull out their hair because of browser differences.

The web is likely to move in a direction where you won’t be able to tell between silverlight and flash from the standards based web. There won’t be stable landscape (IE 7/8, Webkit, Moazilla engines).

How are standards actually made?

“Like sausages… you don’t want to know!”
HTML 5 has many more extended elements for multimedia content. How is the actual spec licensed? The actual spec should/could be Open source. Could a company take the spec and change it and use it? The HTML 5 spec discussions are about HTML spec being too restrictive previously. Can you say, “do what ever you want with it, including forking?” Or is it better if a group looking at everything (property rights) handle this better? Ultimately it doesn’t matter because people will use the spec however they want, or implement it however they want. A license won’t solve this.

If there is competition or a war, it’s about javascript. JS performance, and how standards are set is a possible issue. It is no longer a toy language on the web, and is moving into a performance wars.

Many people are using different techniques and performance techniques to build/use tools in JS. It has moved faster than thought – the important thing is moving the spec forward, and ignoring the politics.

What can IE 8 developers expect in JS?

We are absolutely taking JS seriously! IE 8 focuses not just on JS performance, but also holistic (navigation) performance. The real-world performance is more important to get right at the moment. We still need to move JS as a language forward.

Are the JS tests for performance fair?

Some people set some benchmarks, but they may not be the entire story – but benchmarks are necessary. They are valuable tools, and we need more of them. We need applications that really take advantage of the newer JS engines. The response to Chrome’s JS engine has been great, and has encouraged others to do the same.

Opera has always had a fast JS engine, but for a long time nobody cared. Now they are starting to care, which is good. It’s getting better and faster across the board, and that is good for everyone. In the mobile world it’s even more important (battery life). Being in a world where we’re taking that seriously is great in taking the web as a platform forward.

Security: If there is no single browser with dominance, we can take it more seriously. IE 8 has certain measures, and it’s totaly on their own… why?

When looking at security in general, cross-domain requests or clickjacking, you need to respond very quickly. It is on the set of users you have. Users ignore the auto-update box. Clickjacking became a real problem, and IE couldn’t wait for another product cycle to address the issues.

Chrome – 2 parts, web security (between websites), and protecting the user’s operating system. Sandbox the rendering engine.

Audience Questions:

HTML 5 will be great, all of this was in Java applets 10 years ago. Why did they fail, and why has it taken this long for browsers to catch up?

Class loading took too long, and you had to be a top level programmer to get it to compile correctly. Didn’t grow like the web. It was a way different model. The ecosystem has changed – many factors.

Web Developers like to hijack browsers, as a user it is very annoying, can this be solved at the browser level?

It’s an escalating battle, and a cat and mouse game. There is a definite tradeoff for features and security.

Mobile Devices – How are companies are moving desktop class browsing to mobile devices?

User experience has come a long way, but the full desktop experience may not be totally what you want (size/power/etc). Giving users that experience in a way that developers can take advantage of that experience is what we want. There shouldn’t be two paths for developers mobile vs. desktop. It is very interesting what the iPhone has done, and people are trying to find ways to get web on a small screen usable.

IE 8 vs. Corporate using IE 6 and ActiveX – Consumers also using. As 6 dwindles, IE 7 is more likely to get replaced by 8 (since those folks get the roll-outs) How does MS handle this?

MS can’t do anything about the folks who don’t get things pushed. These people using 6 can’t necessarily be forced out of it but encouraged to IE 8.

W3C Widget Standards – Besides Opera, what are the plans from the other groups?

Widgets are  fairly low priority at the moment (more important things to focus on). MS has a similar story. Many things would probably show up above widgets in priority.

CSS Support of font-face rights vs. image rights. Is it the job of a browser maker to protect business models (font IP)?

Image/sound scenario vs font – the image folks give you rights for those images. The problem with font files is there is a limited set of fonts that allow you to do this, or rights to allow you to put it up on a server.

More notes from this session at:
Jeffreybarke.net
Torgo.com
Socialgraphpaper.com

Categories
SXSW '08

Browser Wars III: The Platform Wins

Monday, 16 March 2009 at 11:30AM
Panel:

Summary: We’re doing *so darn much* with the Web platform these days, from cross-domain access mechanisms to new drawing and graphics tools. But in the end, we still have to deal with different web browsers. This discussion brings the leads from Mozilla (Firefox), Microsoft (IE), Google (Chrome) and Opera (Opera) together for yet another incendiary discussion about the future of the web.

Apple is not represented on the panel because they refuse to be on it. C’mon, Apple.

Wow, this panel has lots of cred. This panel is also a podcast. I will find it and link it here.

about:engines

Google Chrome guy
They did not want to support there own rendering engine. They chose Webkit because of its focused simplicity and it is not an entire platform like Gecko.

about:specs

Microsoft guy:  What is going on with Silverlight?

Opera:  If we want a bigger market to play in then standards need to be adopted. That is why Opera participates in so many standards working groups.

HTML5

about:scripts


about:security

Wilson:  The reason Microsoft pushed out their click-jacking  and XSS security is that they felt they could not wait for an entire product cycle.

Chrome guy:  security = privacy protection and computer protection. In Chrome, when a file uri is put in it launches an entirely new rendering engine to keep it walled off.

Isolating on domain boundaries is a sticky problem.

Hammering out standards has all teh elements of a Prisoner’s Dilemna.

about:questions

Categories
SXSW '08

Beyond Aggregation — Finding the Web’s Best Content

Monday, 16 March 2009 at 10:00AM
Presenters:

Panel discussing methods for finding the best content on the web.

Gray uses Google Reader sharing as the source and syndicates from there initially.

memeorandum.com

PostRank looks pretty cool.

Whether you are trying to be found or find you start from the same place - a trusted source.

Cool article:  http://www.readwriteweb.com/archives/the_weirdest_stuff_on_the_internet.php

I think friendfeed’s subscriptions just experienced a huge boost.

I am mostly listening to this one. I will clean this up a bit later because I have coffee and yogurt that needs my attention.

macblips.dailyradar.com

www.securitybloggers.net

Research Twine. What is it?

Check out son of a tweet

Twitter has quite an impact on thenumber of people who blog.

Marshall has a kickbutt, tricked out browser. He has greasemonkey place the top twitter results on top of his google results. To silo search, one can use CSE to search

Drag and drop zones Firefox add-on

Categories
General SXSW '09

BMW Uses Microsoft Surface

There were a couple of places Microsoft had placed two of their surface tables around SXSW. In one area, it was the default interface that just lets you play. In another area, they had a demo going of how the product is being used in different venues. It has been installed in some hotels in Vegas where you can oder room service. The most interesting demo was the product’s installation in BMW dealerships. There was a special app in Surface that walks through customizing a car. There are swatches of actually colors and tectures for the outside and inside of the car. It’s a really great concept, and much more interactive than simply picking the packages of you car on a standard computer and monitor.

Categories
SXSW '09

Beyond Aggregation — Finding the Web’s Best Content

Monday, March 16th at 10:00 AM
Presenters:
Marshall Kirkpatrick – ReadWriteWeb
Louis Gray – louisgray.com
Gabe Rivera – Techmeme
Melanie Baker – AideRSS Inc
Micah Baldwin – Lijit Networks Inc

Favorite methods and strategies for finding the best content or the best technology/tools for finding content.

Louis:

Information anywhere you look on the web. You can find info anywhere! Helpful to limit your sources. Google Reader as a starting point to pull in all RSS feeds. Read fast, share fast, decide fast, click fast. Share it, but know where it’s going (out to friendfeed, facebook etc).

Gabe:

Techmeme is driven by automation, showing the most important events/pieces in tech news. Relies much on link (one blog going to another going to another = newsworthy). It looks for situation where many articles are talking about the same thing over short period of time. A few months back an editing process was entered into techmeme, headlines can be tweaked/removed/moved around on the front page.

Melanie:

ReadWriteWeb editor – works on both human and algorithm side. Finding articles and then seeing how people react to it. Who are the influential people and topics, making sure their content moves in. Blogs can be chosen, and run through postrank to find the top content.

Micah:

The starting point is a trusted source. Ligit aggregates trusted sources. It all starts with trust. By hand trust relationships are replicated online. The key to what’s beyond aggregation is tying it back to real life, and finding the key to trust.

Marshall

ReadWriteWeb – finding the weirdest stuff on the web. Delicious, postrank, yahoo pipes, feedburner used to find interesting sources. Look up links (good?) on delicious to see how most people describe certain sources? Find blog/culture sites on delicious, and ran the feeds through filter, then ran them through yahoo pipes to slices them together, then ran them through feedburner. You end up with a feed of just the best culture/weird blogs.

For those looking to be found, you’ll hear – content is king, write, people will find you, you’ll soon be rich and famous. Truth is, if nobody knows who you are, nobody will find you. The space beyond aggregation provides many sites that take popular and run it through some sort of filter adding a human element to bring out the best (not just the most popular). If you go too much to the human, it’s all about personal opinion, but going too much to the computer side, you get generic results. Combining these two gets you a unique cross-section of the best – you get the wisdom of the crowd w/out just getting what is favorite today. Friendfeed is very useful for picking topics, and drilling down to the best of the day.

The next techmeme-like topic could be a business/finance site, brining together stories/topics in that area.

Macblips.com – Stories get votes to raise most popular in news topics (not just tech).

The interlinked communities aren’t only in the tech space (they just may know how to use the system better). There are still quite a few communities for many other topics.

It isn’t easy to build lists of the top bloggers, but many people (check google) have done this. Think on the people level, to find who you can trust.

Are you looking to find interesting people, or are you looking for topics to blog about yourself? Things you find the old fashion way is probably better. Many of the "popular" things out there are popular because they’ve already been found. Look at lolcatz – they track memes. You need to find more voices than just your own – find new blogs you’ve never heard of before. That list should grow every day, and grow over time. This will drive you deeper into many things.

sonofatweet.com – tracks memes on twitter
Twitter search in google greasemonkey script brings twitter results into your google searches.
Drag and drop zones let you drop your search on many search engines (custom or otherwise)

Questions:

  • The focus is largely on blogs, and tech content – what about tools that search across other areas (Mahalo etc.)  for consumers or mainstream users?
    -There are plenty of tools out there every day, but the normal users will come to us and start using our tools instead of going easier and going from bottom up. It’s ultimately what their goal is – they’re looking for News of the day, many of them use the more generic sites (MSN starting page or MyYahoo).
  • Many times the top list sites (digg etc) start to grow and get worse as the community grows – how do these sites deal with this growth?
    -We’re seeing more sites with promote/burry features, and dealing with this growth.
  • What is this activity called (the whittling down of content/aggregation?
    -Intent-based Curation

Secrets:

  • http://rssmeme.com
  • One group took a look at popular links, then followed them back to when they were first added to del.icio.us, and started a list of the names that showed up repeatedly, then started following the blogs of those people. There were many similar names, and they continually provide good content.
Categories
SXSW '08

How Not To Be Evil (Even By Accident)

Sunday, 15 March 2009 at 5:00PM
Presenters:

imagesEFF is a legal firm with a technological arm and activism arm. Their goal is to create precedence to guide what we feel the law should be. They often view their job as updating what the law applies to in the digital age.

There is an ecology of groups like this now (consumer groups, network neutrality, ACLU, etc.).

The first place they see things going toward the evil end is where the start uppers have complete control and then they lose control over areas that they knew could be potential security/privacy issues. But after a buyout, for example, they no longer have control over that information. They have a terms of service diff generator that archives the evolution of a company’s terms of service. They were surprised at the frequency of the ToS changes. People lose interest in the changes becuase they change so much. This last change to Facebook’s ToS is an example of this. Geeks tend to be packrats and there is very little control over the archiving of all this information collection. They call this a honeypot. So when a buy occurs the use of that huge list of teenage phone numbers may become an issue. What is needed is a plan of how and why you are going to use that data. Weblogs becoming the tools of marketers if a lighter case of this. In Europe thre is a data retention requirement so governments can look back through it in the case of an incident. Many times these problems are caused by a mismatch in IP law and commonly accepeted online experience. There is all too often an undo deference to lawyers by developers. For example, Beacon was not meant to be evil and it had all the correct legal permissions, but it flopped horribly. Often there is a tension between the developers promise not to spam users and doing things “without notice”. Technically, there is nothing evil about changing your ToS so that you can perpetually change your ToS “without notice”, but users will notice and then it explodes. Lawyers just reading the privacy policies are not enough. It needs to be a conversation about what the engineers are doing with data and what the future holds.

Why are there not the equivalents of a track changes or diff displayed when a ToS is changes? Is there at least a bill of rights that can guide the creation of a ToS to replace copying and pasting from someone else?

Flickr sues the ToS to encompass the small possible legalese and then the rest is more human readable in their community guidelines. (”Don’t be creepy”)

An escape plan for your user’s data needs to be created early on. Everyone who wants to make money off this data will be against this idea. Flickr does a decent job of this. Privacy policies are descriptions of use and what data is collected. A problem arises when the extraction and deletion of a users data leaves a hole in the social web of a community that is ugly. By definition, social networks are not cleanly silo’d for easy extraction of one’s data. This is often discussed in terms of “ownership” of the data, but data does not work that way. We do not have the vocabulary to discuss this, yet. Many times the problem is people’s folk ideas of what IP rights they have or even that IP rules/law apply at all. They usually do not.

Bluehost and Zimbabwe activists:  research this, bluehost boy.

FIPPS on the FTC website.

Categories
SXSW '08

The Web In Higher Education: What’s Different?

Sunday, 15 March 2009 at 3:30PM
Moderators:

#sxswed is the hash tag for higher ed topics.

eduStyle just put out a book. It looks good.

I really need to get on creating a brand style guide i even if it very short and sweet.

An interesting facet that was touched upon that I think could be its own forum is the location and structure of a school’s front-facing web teams. Are they located within marketing or within the IT group or both? Those two groups often have widely differing competencies and goals. What dependencies do these groups have and who are the gatekeepers to experimentation and change?

So many schools focusing on Facebook. I wonder if this will pan out as it seems the biggest growth area are middle-aged people like me. :) Perhaps, this will be good for non-traditional students.

Facebook Connect

The downturn in the economy may be the largest boon for software as a service because it will force the hand of those who have blocked hosted solutions.

Exploit the sponsored links in the GSA to advertise ITS services. (Best friggin idea of the session)

http://cuwebd.ning.com/

This session was streamed? http://www.ustream.tv/channel/higher-ed-presentations